1. cost: cost is the basic factor that affects the price of products and services, and it is the first factor that enterprises consider when formulating pricing strategies. In other words, the cost determines the lowest price.

2. Market demand: According to marketing theory, the highest price of a product is determined by market demand. When financial products are sought after by customers, their price trend will inevitably rise. Therefore, financial institutions should start from the potential needs of customers, design products that can meet their needs well, and help them set higher prices.

3. Competition: Consumers tend to compare the quality of products, especially the price.

What wealth management products are there?

There are many kinds of financial products, among which cash, stocks, bonds, futures, insurance policies and bills of exchange are common products. Financial products refer to non-physical assets held by individuals or groups that can be used for trading, so the scope is very wide. In addition to the above six categories of products, there are also some professional products, such as bank deposits, financial life insurance, foreign exchange futures, enterprise funds and so on. , can also be classified as wealth management products.