Indirect channel refers to the channel through which producers sell goods to consumers through the intermediate links in the circulation field. The basic model is: producer-middleman-consumer. Indirect channel is the result of social division of labor, which simplifies the sale of goods through professional division of labor; The intervention of middlemen shares the operational risks of producers; With the help of intermediate links, the coverage of commodity sales can be increased, which is conducive to expanding the market share of commodities. But there are too many intermediate links, which will increase the operating cost of goods.

Enterprises can use the distribution channels and marketing experience of other domestic institutions abroad to quickly push products to foreign markets and achieve good timeliness.

It reduces the foreign exchange and various export credit risks undertaken by enterprises, and has certain security for the use of funds.

Enterprises do not need to set up specialized institutions or personnel engaged in import and export business, and can save manpower, material resources and financial resources and concentrate on production.

Defects of indirect channels:

It limits the business expansion and sales ability of enterprises in foreign markets.

Indirect distribution channels are mainly used for small and medium-sized production enterprises that lack export experience and ability and have no overseas distribution channels and information networks; Or face a market with little potential and great risks; Generally applicable to consumer goods.