In recent years, frequent hot events in the financial industry, whether it is customers, employees, thunder explosions, or the industry and public opinion environment under the new situation, have brought new requirements and difficulties to the prevention and control of public opinion. If these public opinion contradictions are not handled in time and allowed to ferment, the development of financial enterprises will be hindered, so monitoring is very necessary. Here, we recommend public opinion monitoring service with five pieces of data. Based on the characteristics of fast spread and explosive warehouse in the financial industry, it is suggested that enterprises break through the following problems:

1, the awareness of internal public opinion crisis is not in place, and the monitoring intensity is not enough: financial enterprises do not attach great importance to public opinion monitoring and have not established a sound public opinion monitoring mechanism. In short, which hot monitoring words related to finance are not well sorted out, and it is impossible to collect the relevant public opinions of the whole network in real time, and the means of obtaining information is backward.

2. The response, early warning and public relations system is not perfect: the existing institutions or some of them have an imperfect response system to public opinion. When sudden public opinion is negative, we can't automatically, timely and quickly analyze the whole network information, find the source of public opinion, and further analyze the propagation path in detail, so as to control the propagation nodes and miss the best opportunity to deal with the incident.

3.？ There is no Commissioner to monitor public opinion, and public opinion monitoring staff lack professional knowledge and weak public opinion awareness, so there is little training in this part.