First, the development of enterprises is a process of constant change and transcendence.
The development process of a successful enterprise is a deductive history of dialectics. In this process, enterprises should constantly deny their past and build their future according to the changes of external environment and the needs of their own development. The key to the growth of General Electric Company in the United States is that it has adopted new development models and management methods in the process of continuous reform.
In the 1960s, General Electric Company had a highly decentralized profit center structure. This structure is divided into four layers, the bottom layer is the business department, and each business department has a profit center. Since the early 1970s, the company began to make strategic plans and established a set of institutions, procedures and principles for making strategic plans. In 1990s, in order to cope with the growing scale, the company established a new management-Majority.
The reason why Haier Group, Hisense Group and Wahaha Group can stand out from the workshop and develop into well-known domestic enterprises is inseparable from the transformation of their management from function orientation to process orientation and then to market chain orientation. The new management system established through reform has formed an automatic expansion and growth mechanism of talent growth, employee enthusiasm, performance adjustment and new ideas within the enterprise. For a large number of domestic small and medium-sized enterprises that are facing WTO entry, informationization and struggling at the forefront, only by constantly enriching their own connotations and adjusting their core competitiveness according to the environment can they avoid being eliminated by the market. In order to adapt to the changes of the times and grasp the pulse of the times, China's small and medium-sized enterprises should establish the enterprise reform framework and orientation of "one framework and five imports" in time, that is, "taking management by objectives as the framework, introducing human resource management, corporate culture management, logistics management, customer relationship management and market pre-decision system". Building such a management system will lay a solid foundation for the long-term development and stable growth of domestic small and medium-sized enterprises.
Second, management by objectives is the development framework of enterprises.
Management by objectives is to make the development of enterprises related to each of us have a specific goal. On the basis of division of labor and cooperation, we will refine this development goal to everyone, every post, every year, every month and every day of every job, check and assess everyone's daily goal completion, and realize the company's big development goal by completing these small goals.
Through target management, the company's long-term development goals will be realized as operational work goals, so that everyone can know what tasks to complete and what goals to achieve every day, and through inspection, know the realization of their own goals and the income brought by personal efforts;
Management by objectives avoids the phenomenon that employees are at a loss because of unclear work direction, because many employees don't want to work, but don't know what to do. The introduction of management by objectives has set a clear goal and work direction for everyone.
Third, human resource management is the source of power for the company.
"People are the most basic, active and important factor in the labor force, and all values are created by people. Tools only provide convenience for people to create values, and tools are also created by people".
The concept of human resources is to fully affirm people's ability and potential to create value, and treat people's ability to create value as a resource that can be tapped and regenerated, instead of simply treating people as labor force management as before, and acknowledging that people are emotional, thoughtful and emotional advanced life bodies.
The human resource management of an enterprise is to take management measures such as organization, division of labor, encouragement, training and use according to the characteristics of human nature, so that people's ability to create value can be fully tapped and brought into play, and every employee can give full play to his talents.
The basic principle of human resource management is the principle of performance and ability, that is, enterprises must reward employees according to everyone's contribution, use employees according to everyone's ability, and promote and reward employees with ability and great contribution. If the human resource management of an enterprise can't reflect this principle, it needs to be reformed.
Four, customer relationship management is the survival of the company.
Customer relationship management is a new management method developed in recent years. It is a new management idea and technology with the development of social informatization, the enhancement of economic competition environment and the diversification of human emotions. He emphasized the establishment of a long-term, harmonious and loyal win-win relationship with customers in order to realize the long-term and stable development of the enterprise.
The survival of an enterprise lies in customers trading with it, and the enterprise realizes profits through trading and maintains its development and growth. With the rapid development of science and technology and the increasingly fierce market competition, people feel more and more strongly that customer resources will be one of the most important resources for enterprises to win, and it is more and more difficult to acquire customers because of the intensification of competition and the increase of customer choices. Although many small and medium-sized enterprises in China can use the customer relationship accumulated in the original business to carry out business, with the competition in the market and the change of customer preferences, customers will have more choices. Without a good and harmonious customer relationship, they will lose customer resources and have no business to do. In addition, during the consultation process, we found that many small and medium-sized enterprises are full of complacency, and some small and medium-sized enterprises feel at ease because they have a history of 10 years. The slack caused by this underestimation will inevitably cause customers' resentment, which in turn will cause customers' resistance. Therefore, the company must introduce customer relationship management to ensure the maintenance of future old customers and the development of new customers.
Verb (abbreviation of verb) logistics management
The essence of modern logistics management is to meet the needs of consumers, and it is a strategic measure to consider market conditions such as manufacturing, transportation and sales. Through information, transportation, inventory, warehousing, handling, and packaging, goods can be delivered between circulation nodes at all levels at the lowest possible cost. Timeliness, quality, cost and controllability are the basic pursuits of modern logistics management.
Under the premise of customer relationship management, the fundamental purpose of logistics management is to provide customers with the most convenient, fastest and best quality products and services at the lowest possible cost. Therefore, for domestic small and medium-sized enterprises, especially in the current situation of the rise of third-party logistics, the smooth construction of logistics system involves two major themes: customer relationship management and enterprise efficiency, which is related to the long-term development of enterprises.
The establishment of modern logistics management system must be combined with enterprise information construction, and the logistics distribution operation system under e-commerce should be established.
Intransitive Verb Corporate Culture
Corporate culture is a management theory developed in 1980s, which is the product of the combination of culture, economy and management. The basic definition of corporate culture refers to the values, ethics, codes of conduct and rules and regulations of an enterprise. Corporate culture determines what principles employees should follow, what they must do, what they can't do and how they must do things for the long-term development of the enterprise.
The most fundamental role of corporate culture shaping is to sublimate the ideological realm of employees and improve the management level of enterprises. Enterprise management without enterprise culture mainly depends on the inspection, supervision, supervision and handling of internal contradictions by leaders at all levels, which makes enterprise leaders fall into busy trivial matters. For enterprises with excellent corporate culture, the development goals and value orientations of employees at all levels are consistent, and internal conflicts will be greatly reduced. Its management depends more on the self-management of employees, and leaders can focus on the long-term development of enterprises.
Corporate culture is an invisible adhesive, which closely unites employees and strives for the same development goal and value orientation.
Seven, the market pre-decision system
There is a saying in China that "if something is predicted, it will be established; If you don't anticipate it, you will waste it. There is a saying in Sun Tzu's Art of War that "know yourself and know yourself, and you will win every battle." These two sentences mean that we should fully grasp the information, process the information with scientific thinking logic and analytical methods, and determine our own actions and countermeasures according to the future development situation of the environment.
With the deepening of China's reform and opening up and the development of social informatization, the uncertainty of the development of internal and external environment of enterprises has doubled, especially domestic small and medium-sized enterprises, whose ability to control the market is very weak, and their greatest advantage is their ability to adapt to market changes. As consumers' consumption hobbies and trends will be influenced by many factors, as a small and medium-sized enterprise specially adapted to market changes, how to accurately grasp the market trends, put the products and services that best meet consumers' needs on the market in time, and how to realize rapid response to the market by strengthening internal management. You need to consider all factors before making a decision.
Facing the complex internal and external environment, it is necessary to establish a scientific forecasting and decision-making system, instead of making decisions by a glimpse of the situation and a momentary enthusiasm, so as to ensure that enterprises can develop and progress in the right way on the right track.