The town life service platform is the core business that Jiacheng focuses on cultivating, focusing on the development of the star product "Jiacheng - City Living Room", and striving to build 200 town platforms in 3 years through the strategic implementation plan of "One Think Tank + Four Wheel Drive". Through the strategic implementation plan of "One Think Tank + Four Wheel Drive", we strive to build 200 town platforms in three years that are close to people's lives, advocate functionality, meet the current consumption status of regional consumer groups, satisfy demand and guide consumption trends.
One Think Tank: Yangtze River Delta Town Development Research Institute
The Yangtze River Delta Town Development Data Research Institute, a non-corporate organization hosted by Zhejiang Provincial Commercial Group and Jiakaicheng Group, integrates the expert resources of the Real Estate Research Center of Zhejiang University, the Real Estate Research Center of Fudan University, and the Institute of Planning and Design of Harvard University, and is committed to conducting research on the commercial development of contemporary towns and cities and is responsible for the establishment of the town development indicators and the state of town commercial development. It is responsible for establishing a database of urban development indicators and the state of urban commercial development, providing decision-making support for the government's urbanization development planning and enterprises' urbanization investment through big data. At the same time, the research institute will also provide strong support for Jiacheng to better analyze urban development trends and explore urban development opportunities.
1. Development and investment of urban life service platform
Cargotec spent 1 billion RMB to establish Urbanization Construction Development Co., Ltd. to be responsible for the development and investment of urban business, which will lay a solid foundation and quality assurance for the rapid implementation and landing of Cargotec's urban business strategy. The basic scale of Jiakaicheng-City Living Room is 10-kilometer radius, population size of 100,000~150,000, and commercial scale of 30,000~50,000 square meters. On the board, Jiacaicheng takes the lead in laying out the national key towns with industrial support, better economic foundation and perfect public **** hardware facilities, and higher urbanization rate; develops three types of city living room model projects, including small towns and key towns represented by Diankou, county-level cities represented by Haiyan, and tourist cities represented by Qiandao Lake, and rapidly replicates them through a series of standardized actions such as standardization of site selection, standardization of products, and standardization of construction. actions to quickly replicate.
2. Management and operation of urban life service platform
Cargotec's offline service entity commercial management company, which owns the urban life service platform, integrates Cargotec's 10 billion commercial assets and gathers senior management personnel from well-known domestic enterprises such as Hang Lung, CapitaLand, Shimao and Wanda, and operates the project through unified planning, design, management, investment promotion, operation and so on. Jiacheng - City Living Room project, driving the town market from pure shopping to a comprehensive platform integrating leisure, socialization and services.
3. Technology platform service
The technology platform service is an important and key link for promoting the construction of the town life service platform of Jiakai City, which is oriented to the double profitability of space and data, and realizes the effective combination of economic and social benefits. The O2O featured industry integrated by Jiacheng-City Living Room provides commercial space to provide services for e-commerce, promotes the further integration of e-commerce online and offline, and meets the urgent demand for e-commerce to settle down. At the same time, it provides high-quality modernized services to meet the complexity of online shopping needs of urban consumers, and improves the quality of life in towns and changes the way of life in towns by combining the online and offline modes in a new way.
4. Financial service
Financial service is one of the core businesses cultivated by Cascade City. Its professional equity investment company, Kasda Capital, has a cumulative total of 7 billion yuan in fund management, which can provide strong financial support for the strategy of urban life service platform. With rich experience in fund management, Crest Capital's business covers real estate private equity funds, mezzanine funds, government credit investment funds and other PC/VC equity investments, asset management and financial consulting, etc. Crest Capital has been actively promoting the research on securitization of "urban living room" assets, and has been awarded "China's Best Innovative Practice Fund". It has also actively promoted the research on securitization of "urban living room" assets, and has won numerous industry awards such as "China's Best Fund Company with Innovative Practices" and "China's Most Valuable Real Estate Fund". With more than 20 years of practical experience in real estate development, Jiacheng has successfully ranked among the top 100 real estate companies in China, laying a solid foundation for the implementation of the urban life service platform strategy. The company has fine-tuned its architectural quality, and its development footprints have spread across the economically developed areas of the Yangtze River Delta, such as Hangzhou, Shanghai, Suzhou and Nanjing, as well as the central cities of Chongqing, Qingdao, Zhengzhou and Wuhan, with strong strengths in the development of residential, commercial, office and urban complexes. With Shanghai as its core, the company is now focusing on the development of old city renovation, urban village renovation, and the construction of security housing, and continues to develop its residential star brand "Zhongkai City Light" series of products.