It can save time for tourists. The conditions that need to be known before visiting the attractions. In order to realize the management and supervision of the one-day tour of the Thirteen Tombs, standardize the order of the tourism market, pull the economic development of the Thirteen Tombs, and improve the management, marketing and service level of the Thirteen Tombs, the Thirteen Tombs SAR has been cooperating with the Beijing Zhongjing Hetian since 2016, to carry out the intelligent construction of the tourism big data cloud platform, tourism supervision and management, tourism whole-area marketing, and tourism public **** service. Specifically, the main contents are as follows:1. Through the whole-area intelligent tourism construction of the Thirteen Tombs Special Zone, the detection and protection capability of the ecological environment of the Thirteen Tombs tourism is improved, the detection and protection capability of the safety of tourists and staff is improved, the comprehensive management and monitoring capability of the Thirteen Tombs tourism is improved, and the marketing and service capability of the Thirteen Tombs tourism business is improved.2. Through the whole-area intelligent tourism construction of the Thirteen Tombs Special Zone, the Thirteen Tombs The six elements covered by tourism (i.e. transportation, food, accommodation, travel, entertainment and shopping) are integrated in an orderly manner to provide tourists with convenient services and maximize the economic effect of scenic tourism.3. Through the construction of the whole-area intelligent tourism in the Thirteen Mausoleums Special Zone, it can combine the enterprise management with the tourism of the Thirteen Mausoleums in a more effective way, expand the marketing and publicity channels of the enterprise, and create more opportunities for the development of the enterprise. It is believed that the construction of the Thirteen Mausoleum Territorial Tourism Platform can effectively improve the tourism environment of the Thirteen Mausoleums and enhance the experience of tourists.

How can scenic marketing bring traffic to the scenic area?

You can understand the O2O operation mode of Xiajing District, that is, online to offline. Generally speaking, through the promotion and other ways, so that tourists online to complete a series of pre-tour preparation work, such as consultation, payment, tips and so on. In the actual offline tour, the scenic area with perfect technology, services and other support to provide tourists with a perfect tour experience, which promotes the tourists' own experience and secondary dissemination through the network and other channels. At the same time, in the scenic area, the domestic more advanced phase earth scenic area housekeeper is very good.

Is it good to leave the marketing of scenic spots to tourism marketing companies?

It is based on the interests of the scenic area itself, to find a suitable operation marketing company, in fact, is not easy. Marketing companies tend to focus only on their own profits, and the market for operating scenic spots is a mixed bag. The following are a few types of operating companies I have contacted: OTA: thinking on behalf of the ticket, and not actually create brand impact for the scenic area; network companies: lack of practical experience in tourism operations; advertising companies: they will not understand tourism is not deep; large investment management companies: most of the time, they will try to find ways to eat the scenic area in cooperation; professional scenic area operating companies: relatively reliable, understand the process of tourism operations. It is best to have some Internet genes of the company, such as Tutu scenic area management. Good cooperation model and practical experience in tourism marketing.