Where to invest funds is the first question of capital utilization. Through a variety of ways and means to raise funds only to the most profitable place to invest, in order to achieve the use of funds to maximize the profit target. For this point, usually entrepreneurs of course have some pondering and deduction, but most of the investor's problem, but also always out here, that is, in the choice of capital investment direction, is often relatively insufficient, poorly considered. Entrepreneurs in the company's investment in the direction of the choice usually have the following characteristics:

1. Large-scale as opposed to small large-scale projects run after the unit cost is low, the technology base is strong, easy to form a pillar industry. But the capital demand is large, management and operation is difficult. National government, financial consortium is the main investment in large-scale projects, and the usual investors, even if you have been a millionaire, as long as it is to do the private nature of the investment, should choose to invest in small, quick results, low coefficient of technical difficulty of the investment direction. In recent years, the fastest-growing private investment project types vary greatly, the way of doing business, but the tens of millions of large projects are few and far between.

2. Heavy industry is not as good as light industry, heavy industry is the cornerstone of national economic development, light industry is the leading development. Heavy industry investment cycle is long, costly, slow recovery, usually not the field of private capital competition, but the domination of state-owned enterprises. Whether it is production and processing, or distribution and trade, light industrial products, especially consumer goods, risk is small, the intensity of investment, difficulty is small, easy to see the results in a short period of time, so especially suitable for private capital.

3. Daily necessities as food as people to food for heaven, the Chinese have a world-famous food culture. Thousands of families of three meals a day, festivals, weddings and funerals, the food market is very large and persistent, and the government, in addition to technical supervision, health management, the size of the food industry, varieties, layout, structure, usually do not interfere. Food industry investment can be large or small, easy to cut into, the choice of large; and usually the market for household goods, obviously not so many advantages. Therefore, many private entrepreneurs are happy. In recent years, from Jianlibao, Wahaha, to a variety of famous cigarettes and good wine, the rise of new investment tycoons to the food sector.

4. Men are not as good as women in the Western business world has a mantra, do women's business, out of women's pockets. Market research has long shown that more than 70% of the purchasing power of society is in the hands of women. Women are not only in charge of most of the Chinese family's "financial power", and a considerable part of the goods are directly consumed by women. High-end fashion, shoes and hats, expensive jewelry, cosmetics, are women's world. That is, color TV, refrigerator and so on, but also to design to cater to women's tastes. Therefore, if you invest in the field of consumer goods, whether it is production or sales, your customers directed to women, you will find more opportunities.

5. Adults are not as good as children children represent the future, the only child in China has become a unique cultural phenomenon, so China's children's consumer goods market is very unique. In terms of retail food and supplies, a large part of the market is children's consumer goods. Some basic food and clothing materials are purchased by adult decision-making, but demand is inelastic and thus less likely to generate new investment opportunities. The market for children's consumer goods is highly elastic, with a high degree of random purchasing power. Combined with the fact that it is susceptible to the influence of advertisements, emotions, and the environment, investing in this kind of market is a life-affirming choice. In particular, it is important to see that in China, to meet the needs of children, to a large extent, is to meet the needs of their parents.

6. Comprehensive not as rich as professional varieties, mass buying and selling, which has been the usual investor's mindset. Big and small business, is a planned economy up and down to recognize the mode of indoctrination. Market economy is the integrated development, but this is more of a macro situation and the overall pattern, micro areas often rely on specialization to win. Specialized production and circulation is easy to form a technical advantage and bulk operation of the market characteristics, manufacturers have a competitive environment, the user has a greater choice. In recent years, such as the famous Wenzhou Commodity Market, Yiwu clothing market, Shenzhen's agricultural and sideline products wholesale market, all red-hot; in contrast, those up and down the mobilization of the deliberate construction of a comprehensive market, but there are not a few special features, and therefore it is difficult to form a climate. Individual tycoons, but also to professional investment and success, such as Guangzhou's "King of Flowers", Yuelu under the mountain "pastry king", Chongqing's "hot pot queen", Baiyun under the mountains of the "pig tycoon", Shanxi Hejin "watermelon king" and so on, really countless.

7. The mainland is not as good as the coastal mainland resources, investment market potential, but the coastal investment environment, information sensitivity, convenient transportation, capital mobility, market activity. In recent years, China's southeastern coast has formed a tropical investment, more opportunities, funds can easily find the project, can be said to be the timing, location, people and both. Therefore, capital investment focus on the coast, the likelihood of success is greater. Of course, there are also many opportunities in the Mainland, but there is no investment climate, the probability of success is much lower than the coastal areas. Some years ago, it was said that the peacock flew southeast, and now it is a river of spring water flowing eastward, labor, talent, capital, and resources of this flow trend, may be difficult to reverse in the short term. As a matter of fact, if we look around the world, we will find that the economies of all countries are developed first in the coastal areas. It is the ocean, not the land, that connects the world. China's Liaodong Peninsula, Jiaodong Peninsula, Yangtze River Delta, Pearl River Delta, Leizhou Peninsula, Red River Delta, southern Fujian Xiamen-Zhangquan Delta, etc., can be said to be China's current and even in the future for a long period of time several of the most promising investment market.