On November 18, 2003, the State General Administration of Sports officially approved e-sports as the 99th official sports competition. With more than a year of rapid development, China's e-sports industry is rapidly heating up, and at the same time, it has given rise to a lot of peripheral occupations, and the emerging occupation of "game anchor" has become the focus of attention in the industry.
With the rise of LOL, CF, DOTA, Hearthstone Legends and other gaming masterpieces, the output value of China's e-sports industry has exceeded 15 billion yuan, and the number of e-sports viewers in 2016 even exceeded 100 million. Under these big data also prompted the significant expansion of live broadcast platforms and game anchors. Domestic existing dragon pearl live, war flag TV, tiger tooth live, fighting fish TV and other live platform to divide the users, of course! What can attract users is the content and the anchor. With the gradual strengthening of several platforms also tear than constantly, and recently there are a variety of anchor jump (Vincent event), in order to benefit the public, and then to the big guys once again three major platforms (Douyu, Battle Flag, Tiger Tooth) how to sell gifts and with the anchor to share the money.
Platform revenue: props recharge and transportation is mainly supplemented by advertising
Live platform profit point, basically through the angle of the fan economy research. Broadly speaking, it can be considered from three aspects.
First; live, the audience gave the anchor virtual props. For example, the war flag TV's big sword, fire cat TV's fairy beans. Part of the cost of virtual props will be directly divided to the anchor. Different platforms have different share ratios.
Second: popularity of the anchor popularity of the realization of platforms such as the formalization of the operation, you can hold the new anchor, the popularity of the anchor means of realization will be controlled by the platform itself. Simple to understand, now the platform popularity rely on well-known anchors, well-known anchors have Taobao store meat muffin business, the platform is not good to intervene. But the platform has a flow, can create their own star, these people's fan realization is certainly by the platform subordinate brokerage company said count. For example, the fire cat TV already has a subordinate brokerage company. (But today he is too weak, and do not want to write too much)
Third: advertising, game association. Advertising is well understood, where there are many people, there will be advertising, no advertising, can only say that the time has not yet come. The game is now basically divided into end-game transportation, page tour transportation and hand travel transportation. In my opinion, after the live platform of the handicraft transportation is a big market. The first thing I'd like to say is that I'm not sure how much money I'm going to be able to make in the future.
Anchor's interest: with the guarantee is the anchor without the guarantee can only seed
Anchor's profit point way is basically divided into two kinds, one is to sign up for the platform to get salary, and the other is to rely on the fans to send gifts to get a share. The most practical is definitely to sign with the platform to get a low salary. For example, some e-sports celebrities, PDD Liu Mou 10 million signed war flag TV platform, Xiao Zhi's contract for 1 year amounted to 15 million, miss miss contract is also worth 15 million, but these are only in the e-sports circle is familiar with the people, some of the unknown anchor can not bring popularity for the platform, compared to the platform can only absorb the users, such an anchor in the platform is basically willing to cultivate the training, not willing to cultivate can only be self-generated, and the platform can not be cultivated, and the platform can not be cultivated. The only thing you can do is to take care of yourself and live with the gifts from your fans.
The gift share: where does the anchor's gift go?
The gift share this piece I can only briefly say a war flag TV, fighting fish and tiger tooth, these three platforms now in the domestic position can be said to be the three hegemony (ignoring the dragon pearl live although not good, but the dragon pearl's market focus on the LPL, LSPL and South Korea's electric players, the market is still very different). The background of the three platforms are ZJG, no, YY, when it comes to the gift share, which has a lot of water can be sprinkled. For example, Douyu TV has a lot of anchor complaints and can not cash fish pills; Battle flag TV belongs to a tycoon policy, tell the anchor gift settlement date is not in arrears, money; Tigertooth evolved from the YY live, come up with a few hundred million is also said to be not bad, but YY users present an inherent advantage.
Douyu gift is divided into two aspects of fishballs shark fins. Fish ball two months a knot, settlement threshold is 500 dollars, less than 500 to save. Settlement deduct 20% of the "incidental income tax", and the lottery a reason Oh, we mortals can not speculate, fishballs, after all, can not directly buy, and now the fighting fish to focus on the shark's fin, up to 50RMB each time to send. But the send out of the shark's fin is not necessarily receive down, the anchor also need to broadcast full up to 120 hours. Shark's fins are settled on a monthly basis, the settlement ratio of Douyu has not yet put the announcement, the big anchor preferential treatment system, shark's fin settlement of the tax rate is also not known at all.
The settlement ratio announcement of Battle Flag and Tigertooth is hanging there, and I don't know if it's done or not. Don't care about a few dollars small gift or 666RMB big sword, war flag gift last add up to 50-50 counting, deduct 5% tax, gift money to the hands of the anchor left 47.5%. Settlement threshold is also 500 dollars, the larger the settlement amount will also increase the proportion of the share, the reason is similar to Hutong. The top ten of the settlement platform next month to send a few thousand to tens of thousands of RMB of the big sword as a bonus, the small anchor smiled and did not say anything.
Tiger tooth gift is also divided into two pieces, live gifts and "anchor guardian", guardian than pay a polite point, do not need to count the live hours, the highest guardian sent 15W RMB scared cry baby. Gift monthly settlement, settlement threshold is the lowest of the three platforms: 10 dollars. Live gift settlement with the platform first fifty-fifty, but tigertooth also has a strange channel share, anchor and OW split the remaining 50%, the specific proportion by tearing than. The share of the guardian gift is fixed, 60% of Tigertooth, OW 8%, anchor 32%. You think 50% deducted OW share, with the guardian to share the 32% added to the anchor's money? I'm sorry, there is another monthly settlement ratio, adding up to 1W5 to give you 100% of the money count, or 60% from.