Ctrip Gourmet is dedicated to providing Chinese travelers with a comprehensive, industry-leading travel destination dining information service platform that meets the individual needs of travelers by recommending specialties in global travel destinations by Chinese standards. Users can easily and quickly find what they want to eat.
On December 22, 2016, Ctrip announced the launch of its independent food and beverage brand, Ctrip Gourmet List, to enter the travel food and beverage information service industry.
Ctrip Gourmet List, co-founder and executive board chairman of Ctrip.com, said, "Ctrip Gourmet List is not for profit, and aims to provide users with objective and comprehensive guidance on food, and will provide rich and pertinent reviews of high-quality restaurants around the world, and the information services provided by this platform will help users make faster and better decisions. "
In Ctrip's philosophy, a truly quality travel dining experience should not be limited to the taste of the food itself. "Li Wen, CEO of Ctrip Gourmet Forest, said at the conference that a good dining experience is also a very important part of the experience, "the food and the scenery, and the local culture, and the historical heritage of each other, is the travel food should be a unique experience."
Extended information:
The selection of Ctrip Gourmet Forest lists is a very complex process. These selections do not rely entirely on data, although Ctrip has a huge accumulation of data on restaurants, but for the selection process, Ctrip Gourmet Forest is still "data" combined with "operation" to promote the process, first from the big data to select a number of restaurants that meet the criteria, and then to launch a campaign to promote the development of the list. The first step is to select some restaurants that meet the criteria from the big data, and then mobilize food hunters from all over the world to taste test these restaurants, and the "helmsmen" and directors in different cities will screen the restaurants that meet the criteria again.
The Ctrip Gourmet Forest I*** has three panels, namely Gourmet Forest Star Rating, which is the first choice for gourmets, Gourmet Forest Choice, which is a very sophisticated restaurant and is recommended for taste, and Gourmet Forest Flavors, which is a popular restaurant with local specialties, and Gourmet Forest Snacks, which is a very good choice for people who are traveling.
The lists of these boards are evaluated by Ctrip's Gourmet Forest jury, and the requirements for the restaurants on the list are very objective and authoritative. ***The 15,000 food hunters will be looking for restaurants, and scored by 500 professional councilors, then reviewed by 18 councilors with veto power, and after such layers of review, it will also be displayed online for a month, and will be awarded only after no objections are raised.
Phoenix - Ctrip releases independent food and beverage brand "Ctrip Food Forest"