From the current situation, "Internet +" is in the primary stage, is a hot talk but not the implementation of the theoretical stage. All areas of the "Internet +" will do a certain amount of argumentation

and exploration, but most of the business will still be in the wait-and-see stage. From the level of exploration and practice, the Internet business will be more active than traditional enterprises, after all, these merchants from the birth of the "Internet +" to change more

More industries, they have enough experience to follow, they can copy the transformation of the experience of the model to explore another area, and then continue to integrate more areas, and continue to expand their ecosystem. continue to expand their ecology.

Internet + really difficult to transform the very traditional industries, but this does not mean that traditional enterprises do not do Internet attempts. Many traditional enterprises have in the past few years

began to try to marketing of the Internet, mostly with the help of B2B, B2C and other e-commerce platforms to achieve the expansion of network channels. More offline enterprises are still stuck in the stage of information promotion and publicity, and even won't, dare not, or can't

try to network trading aspects of marketing, because they can't find a suitable program to solve the conflict between offline channels and online channels. There are still some merchants who build their own malls, but not too many of them are successful. But self-branding, through

e-commerce platform sales operation of clothing and snacks and other merchants have figured out a road of e-commerce.

Contrary to traditional enterprises, the current era of "national entrepreneurship" is the norm, and the Internet combined with more and more projects, these projects from the beginning of the birth of the "Internet

Internet +" form, so they do not need to be like traditional enterprises to transform and upgrade. to be transformed and upgraded like traditional enterprises. "Internet+" is precisely to promote the birth of more Internet entrepreneurial projects, so that there is no need to spend manpower, material and financial resources to study and

implement the transformation of the industry. It can be said that every social and business stage has a normal as well as the development trend, "Internet +" put forward before the normal is the background of millions of enterprises need to transform and upgrade, behind the development trend is

a large number of "Internet +" mode of explosion and the traditional enterprise "Internet +" model The latter development trend is the outbreak of a large number of "Internet +" mode and the traditional enterprise "break and stand".

This article tries to combine the Internet online and offline norms to make a prediction of the development trend of "Internet +", and I hope that it will inspire the friends who are paying attention to "Internet +".

Trend 1: the government to promote the implementation of "Internet +"

"Internet +" is a national, as the "three representatives", governments around the world will put forward the construction of the main program, and then bidding. The government will put forward the construction of the main program, and then bidding or outsourcing to help enterprises to do the transformation of the service-oriented enterprises to specific implementation. In the future long-term "Internet +" implementation process, the government will play the role of a leader and promoter.

One is to find those in line with the policy and do a good job of enterprises and set up as a benchmark, play an exemplary role.

The second is to explore those enterprises that have the potential to develop into "Internet +" type enterprises in the future, which is a case in point.

Three, combined with the actual situation of each place, the establishment of newer and more grounded "Internet +" industrial parks and incubators, the integration of local resources to create a number of enterprises with Internet thinking.

Fourth, the introduction of "Internet+" technology, including regularly inviting relevant personnel to train local enterprises in general Internet knowledge, as well as retraining of employees.

Fifth, resource docking, and major Internet companies to establish long-term information, support, talent exchange and other relationships, in the exchange of Internet companies and traditional enterprises to communicate with each other, to facilitate further cooperation.

Trend 2: "Internet +" the rise of service providers

The next step will be the emergence of a large number of third-party service enterprises between the government and enterprises, these enterprises may be Internet-based enterprises, but do not rule out the part of the traditional enterprises will also be reversed to become "Internet +" service providers. "service providers. In fact, from the service point of view, the transformation of traditional enterprises into "Internet +" service providers is also a kind of transformation. This is a role similar to the intermediary, they will not be engaged in the production, manufacturing and operation of the Internet + traditional enterprises, but they will help online and offline collaboration between the two sides. More is to do the work of the two sides of the docking, profit is the two sides of the docking after the success of the service fees and a variety of value-added service fees.

These value-added services may be training, recruitment, resource sourcing, program design, equipment introduction, workshop remodeling and so on. The initial "Internet +" service provider is a single business, the later will develop into a composite, does not rule out the later will develop into a pure Internet model of the platform-type enterprises. Third-party services involved in the field of big data, cloud systems, e-commerce platforms, O2O service providers, CRM and other software service providers, intelligent equipment vendors, robots, 3D printing and so on.

Trend 3: the first popular occupation is "Internet +" technology

The first popular occupation in the "transformation dividend" period will be "Internet +" technology. technology. Due to the needs of society and the industry, a large number of professional and technical practitioners will be created. The composition of this occupational group will be mature technical and operational personnel, and more through the training of personnel on the job. Engaged in the work of "Internet +" service providers, everyone is required to have a holistic planning ideas, they can do things according to the "Internet + overall solution", and then have a specific and specialized areas, such as operations and technology, through continuous extension down to match the offline business. They are able to work according to the "Internet + total solution", and then have a specific and specialized field, such as operation and technology, etc., through continuous downward extension and matching to the offline traditional enterprises. Even the "Internet +" service providers for each enterprise with a number of service representatives, staff "in the business" or "in the post", to provide one-on-one service for enterprises.

Trend 4: The rise of "Internet+" vocational training

The government and enterprises also need more talents who understand "Internet+". "training and special training vocational online and offline education will explode. In the field of online education, vocational education has always been a very hot type of education, and at the same time, the market share also accounted for a relatively large, every year there will be great progress. In the "Internet +" this round of boom, for the Internet + vocational education will rise, can be specifically subdivided into the specific work of each job. In fact, these trainings are still Internet enterprise positions, traditional enterprises want to change the corporate structure, need to be equipped with more professional skills workers. "Internet +" vocational training for two groups, one is the training of traditional enterprises in the workforce, and the second is the training of people who want to engage in the industry.

Trend 5: platform (eco)-type e-commerce again sought after

In terms of e-commerce, platform-type e-commerce and ecological e-commerce will be widely concerned, including large platforms and local platforms, whether it's Taobao, Jingdong or a small mall in a certain place, there will be more traditional enterprises to approach them. Even these platforms will specialize in the establishment of independent "Internet +" service companies, more y into the enterprise.

For traditional enterprises, in the initial transformation of the practical operation, more enterprises will choose to join a platform or ecological. One can accumulate part of the resources from the platform or ecosystem and learn from its operation mode, and the other can avoid the failure of self-built platform

operation. In addition to the platform or ecosystem, you can also better recognize your own resource advantages and shortcomings, and through cooperation with other merchants, understand the overall industrial chain layout, and establish a pattern view.

This is conducive to the traditional enterprises to find a breakthrough point in the transition, later to point instead of face, the enterprise itself may develop into an ecological. Of course, the platform or ecology is not only online, offline resources to a certain degree of integration, can also give rise to a platform. After more platforms or ecosystems appear, "Internet +" to do is just ecological and platform connection, more conducive to the overall upgrading of the industry.

Trend 6: supply chain platform more attention

Supply chain platform will become a top priority, specializing in the design and research of the supply chain business will become a traditional business model of the new business model of the main structure of the part of the service provider, which is the acceptance of the "Internet +" of each enterprise should follow. The fundamental transformation of enterprises and industries is the Internetization of the supply chain, as well as the optimization and upgrading of the supply chain. For a traditional enterprise, the personnel structure can become as flat as traditional enterprises, technical personnel can be fully equipped, the assessment system can be modeled on the Internet enterprises, but the bottom of the supply chain transformation is a very difficult problem.

The supply chain involves logistics, cash flow and other important factors to maintain business operations, many traditional enterprises in the current view is simply not transformed. The traditional supply chain model is relatively inefficient

Low rate, the Internet after the traditional enterprises will certainly be dragged down by it. Therefore, the "Internet +" requires a part of the professionals specializing in supply chain design and transformation to come forward, for the majority of enterprises in need of transformation and upgrading

service.

Trend 7: O2O will become the "Internet +" enterprises preferred

O2O will be a great deal of attention, O2O has become the current business are exploring the topic of O2O, just O2O is not considered a business model, just a form of the vast number of traditional enterprises can

borrow this way and further transform the original business model. At the same time, as a connection between online and offline new business forms, will become the first choice of the majority of traditional enterprises, O2O-related information companies and research units will be valued

Vision and popular. In the "Internet +" was put forward, many believe that online and offline industries are integrated under the general trend, O2O has no place, this view is not shared by Viagra.

As a business form specializing in connecting online and offline, many traditional enterprises, especially handicrafts, have already found a suitable model for business development, and this model is exactly what the "Internet +" model needs to learn from. A large number of O2O enterprise cases can provide experience for traditional enterprises to turn to, but also can provide ideas for Internet enterprises to integrate traditional enterprises. Next, O2O will be a compulsory course for every traditional enterprise, but also online enterprises must study the subject. At the same time, Viagra believes that the reason why the "Internet +" was launched by the government, a variety of business models based on O2O is its reference, but also a kind of change to promote.

Trend 8: entrepreneurial ecosystem and incubator deep plowing "Internet +"

Currently, the country's incubators have more than 1,200, 2015 will be the first year of incubator integration. At the same time, the incubator in the next development, will be the main promotion of "Internet +", traditional enterprises fusion "Internet +" new model enterprises will be the same as the high-tech industry by the incubator's attention. Another reason why "Internet +" is introduced as a policy is because the current era of comprehensive entrepreneurship, most of the entrepreneurial projects are more or less related to the mobile Internet. Intelligent hardware, online education, O2O and other areas of entrepreneurial projects of the hot, indirectly promote the rise of new materials, sensors, integrated circuits, software services and other industries, these areas also appear enough entrepreneurial projects.

Currently, entrepreneurial projects around the Internet has formed an ecosystem, the relevance of entrepreneurial projects is a vein, this vein can be sorted out with the integration of the whole industry chain of certain industries; Internet of Things is another vein, this line connects the intelligent hardware, wearable, biomedical and other fields. The entire entrepreneurial ecosystem is centered around the mobile Internet, the government led the launch of the "Internet +" policy, precisely to promote more Internet entrepreneurial projects. Under the incentive of the policy, there will be more Internet entrepreneurial projects, and the traditional entrepreneurial projects will be better and better, so as to solve the upgrading of the industry. Therefore, the next incubators around the world will mainly promote the "Internet +" project.

Trend 9: Accelerate the mergers and acquisitions of traditional enterprises

Internet business investment in traditional enterprises has been common, in fact, the traditional enterprises to invest in or acquire the Internet business cases are not a few. In previous research on the transformation of traditional enterprises, Viagra believes that shareholding and mergers and acquisitions are the easiest and fastest way for traditional enterprises to Internetize. This

is more direct and effective than traditional enterprises to dig high-paying e-commerce operation team or the introduction of high-tech talents, the introduction of teams and talents also need a long time with the original structure of the enterprise and the operation mode of integration, and not all enterprises are suitable for the direct transformation

Change of the mode of operation and maintenance. The direct acquisition of Internet companies, all the business of the enterprise packaged with the traditional enterprise docking, equivalent to the Internet business outsourcing but also the internal company, the two sides of the business and workers are not in conflict, can be said to be a

Multiple benefits.

Don't look at how many billions of dollars worth of Internet companies, market capitalization of more than 50 billion U.S. dollars of Internet companies are only so many, offline capital is much more than online. A large number of private

capital accumulated for a long time, in the past these capital are invested in banks, energy and other traditional industries, in recent years with the depression and recession in the real industry, these companies with a lot of capital began to focus on the Internet, many focused on Internet investment

funds have traditional enterprises. Offline capital into the line, conducive to the optimization and redistribution of private capital, "money for money" investment model has now gone to the sick, to P2P and other cleverly named illegal fund-raising of the people into the day, if this part of the money can be transferred to entrepreneurial projects, will be better to promote the overall transformation of society.

Trend 10: Promote the rapid landing of some Internet companies

"Internet +" although more of the integration of the Internet and traditional enterprises, in fact, many Internet companies are also seeking to cut into the traditional market, these companies also need to transform. The most vivid

example is the current tens of thousands of cell phone applications, these APP dismemberment of the PC Internet market, a short period of time to accumulate more than ten million or even hundreds of millions of users, but the lack of a better business model, in short, is to find

not to earn money from the way. There may be a lot of users and high activity, but they just can't cash in directly, or their spending power is too poor. Basically, each APP is a representative of a certain industry or its niche, online

online can not solve the problem of profitability, these businesses have landed offline trend. Such as singing bar in trying to do their own KTV and cooperation with offline KTV, ink weather began to do hardware merchants to cooperate in air detection and air purification

Hardware.

If the past is the Internet enterprises to take the initiative to find traditional enterprises, talk about the conditions and other aspects will be very passive, "Internet +" will allow traditional enterprises to take the initiative to find Internet enterprises. For example, in the "haze" on this issue, the pollution of the manufacturing industry as well as the traditional testing equipment business Ken may find the Internet business to provide overall solutions and product cooperation programs. The "Internet +" policy can make these businesses in the past can not do or dare not think of things, which is also considered a trend in the future.

This article discusses the future trends of "Internet+", basically in terms of policy, industry connectivity, entrepreneurship, and capital, and is relatively macro. There may be more trends in each industry and segment, but they are generally inseparable from the general environment of society and industry. In fact, no matter what industry you are in, in addition to referring to these trends described by Viagra, it is more important to combine with their own industry, may have a better prediction of the future development of the enterprise.

In fact, no matter what kind of trend and policy, ultimately to promote and implement the "Internet +" or rely on the enterprise itself. As for which route to take, which way to choose, it depends on the enterprise's understanding of the industry, the enterprise, the Internet, and the business model.