Over the years, big data has been elevated to the height of the national level strategy, from the 2014 big data formally written into the work report, to the Fifth Plenary Session of the "Thirteenth Five-Year Plan" planning and construction of a clear proposal to build and implement the country's big data strategy, big data Industry-related policies and measures have been introduced intensively, involving industrial transformation, governance, scientific and technological research, industrial support and security and other aspects.

In particular, the development of the operator's big data industry has received strong support at all levels, and the industrial environment continues to be optimized, with rapid development of the industrial scale. China's ICT Academy released the "big data white paper" shows that in 2017, the scale of China's big data industry amounted to 470 billion yuan, an increase of 30.6% year-on-year, and it is expected that by 2020 the scale of the industry will exceed 800 billion yuan. With such a huge market, what is the situation of the new players within the market? Pan Yun Shandong Big Data Services Co., Ltd. senior researcher to explain to you, Unicom operator big data advantage in the end where?

What are the advantages of the big data of Unicom's power?

First, telecom operators have a natural advantage in the big data industry.

Telecommunications carriers rely on their own large customer base, and can access high-frequency, highly interactive real-time dynamic trajectory of the user's call and Internet data. So it seems that the data that operators have access to is of a magnitude and level of detail that Internet companies don't have. Although the Internet giants themselves also have big data resources, the source of their big data is their own apps or websites, and they collect the data generated by users using their services more for their own benefit. The operator's data comes from various fields, while the operator's big data application is not limited to itself, but more is applied to various industries, the depth of integration of the industry, for the industry empowerment.

Second, Unicom Big Data has a leading edge in the big data industry compared to other telecom operators.

Unicom has taken the lead in mixed ownership reform among carriers, increasing the landing of innovation strategies and injecting a stronger vitality factor into Unicom's big data capabilities. Meanwhile, Unicom has always attached great importance to the development of big data business. Among the three telecom operators, Unicom took the lead in data concentration in 31 provinces, and one set up a specialized big data company. After several years of development, Unicom has accumulated deep experience in the big data industry, built standardized products and big data solutions, and formed an experienced and technologically advanced team.

Finally, Unicom's big data business is a legal and compliant business.

The traditional channels to buy into the plaintext phone data, the state has now ordered to prohibit, defining its behavior is the illegal sale of personal information. But so many companies across the country need to carry out business, telemarketing is currently the most simple and effective way to expand customers, the demand is so strong and can not all of a sudden not. Carrier Big Data solves the temporary gap in the industry at this time. Through a series of means including number encryption and other means to protect customer privacy, and in the government side of the record, became the only legal and compliant data channel when the enterprise needs precision marketing.