Whether DDT will be able to implement the concept of big data

The idea of data is y rooted in people's minds, and in fact, the use of digital expression to show a lot of phenomenal possibilities. Or, as the TV series "Black Mirror" puts it, how to show independent self-existence under the conditions of high-speed operation of technology. DDT is to be commended in the face of the changing landscape, but the lack of soulful new ideas, running in circles but can not look more professional.

After the brand upgrade on September 9, "drop taxi" became "drop travel", in the words of Liu Qing, president of the drop fast, this is a bigger dream, and they will be on the road of travel ". The farther they go". Industry insiders generally believe that this means that the ambitious O2O newcomer will enter a faster pace into a number of areas related to travel.

But what's it like to think about more areas, or is it still a case of this side singing and the other side appearing?

Many executives, including Liu Qing and Cheng Wei, the CEO of DDT, have made no secret in public of their ambitions that DDT will be China's next phenomenal company, and that they'll even change the world (it invested in Grabtaxi, which it calls the 'Southeast Asian DDT', last month).

In fact, or for the further development of future companies, sometimes strength is not necessarily shown through appearances.

The best way to do this is through the "subsidies" for which Grabtaxi is famous. In the latest entry into the field of chauffeur-driven cars, DDT claimed to have brought in millions of drivers, claiming that it was cheaper than its rival eDaodie by 3 yuan in any price range, and at the same time opened the first single free activity. Some media have estimated that the latecomer will even burn 1 billion yuan a month for this purpose.In fiscal year 2013, the net loss of the cab business of the droplets was about 16 million dollars, and in 2014, it became 290 million dollars, until the first five months of 2015, 300 million dollars. The numbers for the Fast Taxi business were equally horrific, at $11.32 million, $194 million and $267 million (rounding is applied to the last digit).

The cab business, which has been online since September 2012, is now officially at 4 million orders per day, and the car business, which went live in August 2014, is at 3 million orders per day. These two most core businesses have phenomenal growth rates, almost vertically upwards in the axis.

But strictly speaking, they are both beneficiaries of the subsidy policy, with drivers getting around 1 to 1.9 times the amount they consume at all times of the day when the subsidies were higher in late 2014 and early 2015, and thousands of dollars in rewards after a certain number of full orders each week. Consumers will occasionally grab coupons on WeChat, in order to promote the June 1 launch of the hitchhiking business, drop fast launched the famous "orange Monday". Two consecutive Mondays free for all, July 21, the day of the single volume exceeded 2.23 million.

By the centralized content of the data can be seen, the core business content of the drop of more single volume from the drop of its own subsidies, just change the money for a pocket, how much can not yet be recorded in detail, the proportion of losses is still very large, the user's reliance on the drop of not because of the improvement of the quality of rides and services, in fact, it should be in the price of the embodiment of a centralized advantage, but after the price war The follow-up of the end will not always survive.

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