It just so happens that I've been asked the same question by several company owners or online marketing leaders recently.What is DSP advertising? Is it effective? Is it worth placing?

So, today, the magic square frame leaf wind to give you "popular science" what is the DSP advertising. DSP (Demand-SidePlatform, demand-side platform) advertising this concept originated in the network of advanced Europe and the United States, is accompanied by the rapid development of the Internet and the advertising industry and the emergence of the The DSP (Demand-SidePlatform) advertising concept originated in Europe and the United States, where the Internet and the advertising industry have developed rapidly.

DSP emerged in China in 2011, and after several years of development, it is still in the ascendant today. Combined with new technologies such as Big Data and Artificial Intelligence, it has become another new Internet advertising mode after SEM advertising.

A real DSP must have two core features, one is to have a strong RTB (real-time bidding) infrastructure and capabilities, and the other is to have accurate user crowd targeting technology. As of now, there is no Internet company that can really do these two things.

To discuss the domestic DSP advertising market, we have to say that the three major domestic network alliance platforms, Baidu network alliance, Google network alliance and Ali mom. In the Internet world, they have an elegant name called "residual traffic". You're welcome to say that the DSP is the major websites can not sell the garbage traffic packaged to Baidu, Google and Ali, and then the DSP platform and the major network alliance cooperation to help sell garbage traffic, in fact, the major network alliance is the wholesaler of garbage traffic.

Why is junk traffic? Why don't you think about it the other way around? If you have a quality ad space on a quality website, do you think it's good enough to sell? For example, if you see an advertisement on a small or junk website versus a big brand website, where would you trust it? To be objective, is the ad on the big platform more believable or the ad on the small spam site?

Of course, even if you know it's "residual" traffic, they'll still tell you about "big data," "precision traffic," "crowd targeting," "intelligent targeting," and so on. Positioning" "intelligent placement" and other new technologies and concepts, so you have to try. But as a party, as the boss, as a responsible network marketing manager, we really need to care about so many godlike technology? What we directly want is the effect is good? But no DSP service provider will give you even the slightest guarantee of results, and they usually bypass such questions and tell you "how do you know if you don't try?"

So, normal companies generally do not go to choose to vote DSP ads, 99% of those who go to vote are by the DSP platform business knot fooled. Of course, if you are selling aphrodisiacs, dog skin plasters, small movies and other "niche demand products" can go to try.

If you have to try DSP advertising, you can go to Baidu, today's headlines, Tencent, NetEase and other platforms to try information flow advertising, information flow advertising is actually a DSP advertising. These platforms are currently the country's larger Internet platform, the quality of the flow is also not bad, and the enterprise itself can directly open an account, the pre-deposit costs do not have to be very high. If you do DSP in these platforms have no effect, then I suggest you can give up DSP advertising. Unless, of course, you have enough advertising budget, simply to improve the visibility of the enterprise.

Well, for the DSP advertising leaf wind today to say so much! Organized this article, but also hope to see the boss do not see the DSP platform business or sales staff pit. If you need more advice on network marketing, welcome to consult online