"Connecting everything" is the significance of the Internet era, and it was also the strategic direction of many Internet companies in that year. 20 17 Ma promoted "connecting everything" to the strategic level of "intelligent connection". There is no doubt that Tencent Cloud has become the core driving force in this strategy.
Today, we have seen the changes of an era. The whole society has entered the era of comprehensive digitalization, and various public cloud services, big data computing, artificial intelligence AI, and the Internet of Things have become the infrastructure of top commercial applications. This is a brand-new stage, which helps more and more enterprises to change from simply touching the net to embracing the cloud. Tencent's "smart connection" is based on cloud services, combining the characteristics of different vertical industries and data analysis to promote the development of all walks of life.
Last year, the biggest breakthrough in the field of science and technology was undoubtedly in the Go War. Alpha dog beat the top human Go player and pushed the field of artificial intelligence to the forefront. Machines can continuously input a large amount of Internet data for 7*24 hours, and classify, integrate, analyze and learn, so the deep learning ability of machines in artificial intelligence is beyond our reach.
Behind this extreme learning ability, it will improve better production efficiency. If traditional industries ignore this advantage, they are likely to be eliminated in the future. Under these changes, the biggest impact is the retail industry, which is why the concept of new retail is suddenly popular. We can see that online and offline were completely separated in the early days, and now they are moving towards the stage of integration.
Ma said that in the past, consumers bought products on e-commerce platforms, browsed advertisements in various media, and experienced products in physical stores. These scenes have always existed independently. However, the combination of cloud services and artificial intelligence can make "smart connection" break through the online and offline barriers, thus bringing better sales efficiency and transformation.
At present, the most direct challenges faced by traditional industries are difficult marketing, limited traffic and difficult sales. In the face of the growing e-commerce platform, it has the price advantage, product advantage and flow advantage determined by the industry, which makes traditional businesses very upset. The smart store solution launched by Tencent Cloud helps stores to install the cloud brain, help stores to realize real Internet, make offline stores as a whole cloud, and realize a leap in retail quality.
Because everyone's life is inseparable from Tencent's products, Tencent has a huge amount of data to calculate. These data can accurately locate everyone's characteristics, form user portraits, and thus predict user behavior, which is also a huge advantage of Tencent.
Retail stores are combined with Tencent Cloud. Consumers use products such as WeChat to identify users when they enter the store. By identifying user characteristics and analyzing user behavior according to user portraits in the cloud, combined with data analysis such as the number of stores, purchase rate and product preference, marketing data is formed to help stores form more targeted strategic policies, so as to accurately reach every consumer and realize the overall improvement of retail business.
Stores can also use Tencent Cloud to find accurate customers according to their positioning. This more proactive approach, combined with the natural advantages of "user experience" in offline stores, can greatly meet the user's experience needs.
Generally speaking, the era of wisdom is not only as simple as the Internet of Everything, but also a "brain" formed by acquiring massive data on the basis of the Internet to help all walks of life. With the cloudization and digitization of various industries, the whole society will enter a more efficient development stage.