Home

Scope of ghostwriting

Customer praise

Follow Jitterbug

Ghostwriting price

About us

Ghostwriting contact

How to write a market research report on the takeout industry: with a report on the history of the industry's development and analysis of the trend

Research report 2022 May 29, 12:05 PM

In recent years, the integration of online and offline multi-consumption scenarios has allowed the takeaway industry to continue to expand, with the market size growing, and online takeaway revenues accounting for a higher proportion of the national food and beverage industry revenue. Looking to the future, the "lazy economy" superimposed on the distribution of new technologies, China's takeaway industry has a bright future.

I. What is the definition of takeout and its development history?

The takeaway takes the user's instant insight as its core, is driven by big data, and is built around a local life service platform that connects online and offline consumption scenarios, realizes a closed-loop transaction online, and completes the transaction fulfillment through instant delivery offline, so as to provide a one-stop service for more users from the initiation of the demand to the acceptance of the goods. In recent years, the takeaway industry has developed rapidly and gone through four major development stages.

Source: China Business Industry Research Institute (CBIRI)

Second, takeaway industry related policies

Takeaway not only facilitates people's lives and promotes the integration of online and offline catering industry, but also plays a cumulative role in safeguarding people's livelihoods, preserving supply and promoting employment during the epidemic. In recent years, XXX and XXX have introduced a series of industrial policies to encourage the development of the takeaway industry, and at the same time strengthened the regulation of the takeaway industry.

Data source: compiled by China Business Industry Research Institute (CBIRI)

Three, the development status of the takeaway industry

1, takeaway food and beverage market scale expansion

Benefiting from young people's tendency to consume online, China's takeaway industry has been growing rapidly. 2020 China's takeaway food and beverage market scale reached RMB 664.6 billion, a year-on-year growth of 15.0%. The China Business Industry Research Institute predicts that the market size of China's takeaway catering industry will reach 941.74 billion yuan in 2022.

Data source: China Chain Restaurant Industry Report 2021, CBSI

2, online takeaway revenue accounted for a higher proportion of the national catering revenue

Takeaway is convenient and fast, superimposed on the impact of epidemics on dine-in, and more and more people are choosing to order takeaway to solve their daily dietary needs, so the proportion of online takeaway revenue accounted for a continuously increasing proportion of the national catering revenue in 2021. In 2021, the proportion of online takeaway revenue in the national catering revenue was about 21.4%, an increase of 4.5 percentage points year-on-year.

Data source: XXX Information Center, China Business Industry Research Institute

3, the expansion of the scale of takeaway users

The rapid development of the takeaway industry has also solved the two major pain points in the life of consumers, one is convenience, and the other is efficiency, and takeaways are loved by consumer goods. In recent years, with the accelerated pace of work and life, the user scale of the takeaway industry continues to grow. As of December 2021, the size of China's online takeout users reached 544 million people, an increase of 125 million people compared with December 2020, accounting for 52.7% of the overall Internet users.

Data source: CNNIC, China Business Industry Research Institute

4. "Post-90s" is a big consumer group of takeaway

According to Meituan takeaway data, "Post-90s" is a big consumer group of takeaway, accounting for more than 50%. group, accounting for more than 50% of the total number of takeaways.