This is the most widely known application field of big data at present. Many companies are keen on social media data, browser logs, text mining and other data sets, and create prediction models through big data technology, so as to understand customers, their behaviors and preferences more comprehensively.
2. Understand and optimize business processes
Big data is also increasingly used to optimize business processes, such as supply chain or distribution path optimization. Tracking goods or transport vehicles through the positioning and identification system, and optimizing transport routes according to real-time traffic data.
Provide personalized service
Big data applies not only to companies and governments, but also to each of us, such as benefiting from data collected by wearable devices such as smart watches or smart bracelets. Jawbone's smart bracelet can analyze people's calorie consumption, activity and sleep quality. Jawbone has been able to collect 60 years' sleep data, analyze some unique insights from it and feed them back to every user. Also benefiting from this is the online platform "Finding True Love". Most dating websites use big data analysis tools and algorithms to match the most suitable objects for users.
4. Improve medical care and public health.
The ability of big data analysis can decode the entire DNA sequence in a few minutes, which helps us find new treatments and better understand and predict disease patterns. Imagine that when the data of all wearable devices such as smart watches can be applied to millions of people and their various diseases, future clinical trials will no longer be limited to small samples, but include everyone!
5. Improve motor skills
Now most top sports events use big data analysis technology. The IBM SlamTracker tool for tennis matches tracks the position of a football or the performance of each player in a baseball game through video analysis. Many excellent sports teams also track the nutrition and sleep of athletes outside training. The NFL has developed a special application platform to help all teams make the best decisions according to the grass conditions, weather conditions and players' personal performance during their study, so as to reduce unnecessary injuries to players.