Easy Car News? A few days ago, from the official channels of Chery was informed that Chery iCar ecological and Hai Li Zhixing August 23 in Wuhu for ecological integration signing ceremony, the two sides will rely on their respective advantages, integration of the two sides of the resources in the R & D and manufacturing, supply chain, after-sales service, joint marketing, Internet of Things, etc. to carry out in-depth cooperation, to realize the **** the same development.
According to the agreement, Chery iCar Eco will work with Haili Zhixing **** the same efforts to create a higher-value automotive ecosystem by optimizing the entire industrial chain. To this end, the two sides will continue to innovate the automotive service model, marketing experience, intelligent R & D manufacturing, product customization platform, *** together to promote the realization of the Chery iCar ecological "all want to build a car can realize the dream of building a car, all the car buyers can buy a car of their own" vision.
Not long ago, Chery Holdings Group and Haier Group signed a strategic framework agreement, the two sides will carry out a full range of cooperation in intelligent manufacturing, network synergy, service extension, smart home and car networking interconnection. The cross-border integration of Chery iCar ecology and Hai Li Zhixing not only conforms to the development trend of the times, but also marks the strategic cooperation between Chery and Haier Group companies is effectively landing, the two sides will fully integrate the advantages of the group's resources, and devote themselves to the construction of Chery iCar ecosystem, to re-give a new definition of the car.
It is reported that Haili Zhixing will take advantage of Chery Group's accumulated experience in the automotive industry in terms of processes, systems, standards, etc., and Chery iCar ecological ****build the automotive Internet big data platform, and launch in-depth cooperation in terms of digital transformation consulting, digital factory construction and transformation. At the same time, the two sides will **** participate in building Chery Group's automotive "lighthouse factory", through the application of a new digital manufacturing system including flexible manufacturing, 5G + industrial Internet, AI and other advanced technologies, **** create the best practice scenarios for digital factories in the automotive field, and actively promote the rapid and effective formation of the intelligent manufacturing business segment of Chery's iCar ecology. The business segment is formed quickly and effectively.
In fact, Haier has long had a layout in the field of intelligent networked automobiles, such as investment covering automotive cloud platform and software services, in-vehicle intelligent networked terminals, digital operations and mobile travel services and other sections. The cooperation is a deep attempt to empower products and user customization by Haier Intelligent. According to the agreement, the two sides will jointly carry out cooperation in vehicle research and development, customize exclusive cars for Hail users, and realize the intelligence, Internet of Things, and humanization of electric vehicles; the two sides will also join hands to research and develop forward-looking automotive technologies, rely on the manufacturing experience of Chery Automobile and Haili Automobile, and carry out innovative explorations of the vehicle supply chain in automotive parts and components, hi-tech materials, etc., and support the Chery iCar ecological product Realize a higher percentage of autonomy and control in the field of vehicle parts and components technology.
In terms of building an innovative marketing system, in addition to the "agency system" innovative channel model that Chery iCar Eco is currently building, Haier will also leverage its resource advantages in the national retail industry to open up its existing sales channels to Chery iCar Eco. That is to say, in the future, if the user wants to buy the desired vehicle, not necessarily to go to the 4S store, go to the Haier mall can also. Consumers in the past to buy a car, usually the first online to find information, select the brand franchise, if the store to see the car, test drive, you need to walk dozens of kilometers to reach the brand franchise, and in many cases will face the queue to buy a car, the price increase to buy the phenomenon of the desired model. With the empowerment of Haier Mall, 4S stores are no longer the only way for users to buy cars, and the above problems will no longer exist. The thousands of Haier stores covering all levels of the market make the Chery iCar eco-channels infinitely accessible to consumers, and consumers can experience the Chery iCar eco-products and services right out of their homes, making the process of purchasing a car efficient and convenient.
According to the agreement, the two sides will also ****together explore the online communication matrix with Haier Cloud and Haier website as the platform, and the offline retail network channel with Haier's various product retail channels as the main focus, ****together to create a new retail sales model for automobiles. Based on the more than 1,000 diversified eco-stores across the country created by Haier's Smart Home channel, Haier will comprehensively serve Chery iCar eco-users and customize around various scenarios of the family, so as to satisfy all kinds of life needs such as clothing, food, housing and transportation of the users.
The two sides also provide heterogeneous cooperation leads for the sales network by creating an innovative sales model for automobiles, promoting the sales growth of Chery's iCar eco-products, and precipitating online consumer data assets, thus forming a full range of marketing cooperation modes from data insights, media promotion, user operation to vehicle sales.
In the near future, when you buy Chery iCar eco-products, you can enjoy dual services from home appliances and the automobile industry.
According to the content of the cooperation, the two sides will jointly create a new model of automotive services, Haier can provide online services, mobile door-to-door services, etc., for iCar ecological users, to enhance the satisfaction of Chery users. In the future, the two sides will **** together to promote the "Chery iCar Eco" and other brands as a pilot in the construction of Chery iCar Eco user operation system, landing suitable for the Chery iCar Eco product membership operation strategy, growth system and points system, enhance the service experience, improve the conversion rate of users.
The two sides will also *** with the exploration of door-to-door installation of charging pile services and service vehicle upgrading, including the use of Haier's community network service capabilities and product platform cooperation, to create a home life extension direction of the after-vehicle services, together with the development of online service value-added products, value development *** with the enhancement of user viscosity, the Haier service into the automotive peripheral industry.
In addition, Haier will also join hands with Chery iCar ecology to provide cross-domain, encircling user service eco-content, which will run through the user's car, travel, and even home services, gather Haier's high-quality resources of network services to provide users with door-to-door services, mobility services, and *** with the exploration of a service experience that makes the user feel refreshed. In the future, the two sides will gather Haier housekeeper service advantages and Chery iCar ecological intelligent service system, and mature user service system, through the integration of online and offline, and gradually *** with the in-depth network service content, and user experience standards, *** with the industry to create a new housekeeper upgrade service experience and standards. In the future, Chery iCar ecological products after-sales service will not only rely on dealers, and Haier's "door-to-door service".
In order for Chery iCar ecological users to get the most comfortable service experience, Haier will collect and integrate the user's needs with big data and come up with a preliminary program. After that, Haier on this program and the user together to talk about the modification, optimization, and ultimately determine the program is Haier and the user *** with ?" Design?" The finalized program is designed by Haier and the user. Through this method can not only efficiently and cost-effectively achieve mass customization, but also to meet the personalized needs of a large number of users.
In the future, the Chery iCar ecology will be based on Haier Internet of Things technology, to create a digital scenario, personalization, customization of the ecological platform for Haier users to tailor-made exclusive cars to meet the needs of different users, and truly realize the interconnection of people, cars, life, and continue to pay attention.