Store location: the most important thing about the popularity of the store, in the centralized flow of people to open the store is the most ideal. You can also choose to "settle down" in the clothing street, the pursuit of scale effect. You just need to run a small store with characteristics, plus the brand effect of Oslette, will naturally attract a fixed customer base.

Business area: grasp the number of people in your area flow, the scale of operation can be large or small, but the small space can not be too narrow, otherwise the guests a lot, crowded to the store to turn around, it is very embarrassing. A boutique women's clothing area in Beijing, Gu's "Aristocrats" as an example, the business area of 33.8 square meters, both sides of the wall can hang 26 pieces of display products, the store appears to be spacious and elegant, Gu's personal experience is that the operating area of the clothing store is generally not smaller than 20 square meters, 50 to 130 square meters between the most appropriate.

I want to know more about how to open a store.

Generally speaking, good store locations have some ****same characteristics, which can be summarized by the above questions. These features are:

(1) Areas with high frequency of commercial activities

(2) Areas with high population density

3) Streets with high customer traffic

(4) Areas with convenient transportation

(5) Places where people gather or meet (6) Neighborhoods where similar stores are clustered

For apparel and such shopper's goods, if they can be If it is concentrated in a certain area or neighborhood, it is more likely to attract customers. Because there are many stores dealing with similar goods, customers can have more opportunities to compare and choose here. For example, Chengdu's Kejia Lane Street, Chengdu, is a high-grade clothing distribution center, the business is quite hot East Yulong Street, is a street of leather jackets, the weather turns cold or winter will come, shopping for leather jackets, people have to come here to shop, and the business is booming needless to say.

Generally speaking, the area with more than two conditions is a good location, and if you can have all of them, it is the best location. But the rent for locations with these conditions is generally quite high. Store owners should not be intimidated by high rents, but should carefully analyze how much benefit they can bring by investing this amount of money. Generally as long as the store is conceived right, are high investment and high return, so be willing to invest in the location of the store.

In fact, the high rent of a good store site is not formed in a day or two days, and not arbitrarily high, it is the landlord and tenant in the long-term profit-sharing contest in the formation of the contract, the rent is high enough to the tenant has no money to earn, and then even better facade can not be rented out. It can be seen that a good store site, although inches of land, but under normal circumstances the money earned will always greatly exceed the rent, and profitable.

Therefore, it is better to spend a lot of money to open a big store than to spend a lot of money to find a good location. Of course, high rents increase the operating costs, but also increase the operating pressure and risk, must have to take a good inventory of investment projects to see if the space can do the business of the gold store. If there is no diamond drill, do not take porcelain work. If it is really not enough money at the beginning, and other areas also have a good store site, as long as it can be operated properly, it is just as profitable.