In the past 40 years, you can see that China's economy has developed rapidly, and businessmen seem to occupy a dominant position. Businessmen everywhere let a hundred flowers blossom. Since Ali was founded 20 years ago, Ma Yun's wish is to make business all over the world easier. When China really entered the Internet age, doing business was as simple as that. The closure of entities in 2020 is only the beginning, and a large number of businessmen will disappear in the future: if you want to survive, you must transform!

Forty years ago, we began to implement the market economy, and there was an atmosphere of doing business in the sea in society. At that time, it only took courage to do business. Those who dare to act successfully earn their first pot of gold and embark on the road of business and entrepreneurship. Traditional businessmen exist because they act as a bridge from manufacturers to consumers. The value of existence is to accelerate the circulation of commodities, but they cannot increase the value of commodities. This is only the remaining value, which will be completely replaced by the Internet.

Whether it is a physical store or an online store, the cost of acquiring customers is increasing, the homogenization is serious, and the competition mechanism is intensified. Therefore, in order to survive in the future, it is necessary to transform and improve the overall performance by integrating various schemes. For entities, it must be combined with online and social programs to create a social+retail model. For e-commerce, it must be combined with social scenes to increase users' sticky repurchase rate and fission growth point.

Nowadays, with the proliferation of products, people no longer lack material products, but spiritual needs. Customers' consumption decisions have also shifted from price and quality to content-oriented. In addition to e-commerce and entities, we should also pay attention to the loss of social scenes. And sales. In order to obtain big data, users and overall operations, it is necessary to integrate business processes by relying on various front-end applications APP, CRM and ERM.

In the future, entities want to survive, no longer waiting for customers in stores, but taking entities as customer entrances and experience scenes, connecting consumers through applications, and realizing product finders. At present, all major retail projects will adopt similar methods to plan the market in the future 10. Therefore, as an entity businessman, if you want to survive in the future, you don't want to make digital transformation and new retail layout, so that you can seize future market opportunities.