3.15 exists for the day when there is no longer a 3.15 holiday, and that time should not come too late. Why is there a Consumer Rights Day and why do we need to fight counterfeiting? In the end, it is because there are people who make counterfeits, and the benefits earned from fakes are much higher than those from genuine products, and that is the only reason why there are people who are happy to make counterfeits. However, with the advent of the digital age, integrity will become more and more important, become the cornerstone of business survival and development, and even become the basis of whether an individual can be accepted by society, and can still walk in the jungle based. When the cost of counterfeiting and counterfeiting is getting higher and higher, naturally no one will be willing to do counterfeiting and counterfeiting. So, 3.15 consumer rights day there? Why can't this holiday disappear in the short term? The counterfeiting is getting less and less, but the bullying is still going on.

One, digitalization reduces the asymmetry of information

"Shop big bully", "no business is not treacherous," said the retailer to treat the customer's way and the way to make money, it seems that since ancient times, businessmen have been deducted from the hat are negative, not to mention a little more recent. Far not to say, say a little close, two years ago, Qingdao prawns event, Xuexiang roasted sausage prices are making a big fuss, the reason is? Is because people do is a hammer deal deal, anyway, tourist attractions you may go once in your life, slaughter you have no negotiation. If this is really the case, consumers will only be passive slaughter of life, if this is really the case, we all run to the tourist city tourist attractions to do business. Later, out of a public review, no matter what kind of store you, I as a consumer do not understand do not understand, I can go online to look at the evaluation of other users, some people say that the review site also has a buffer ah, the buffer wrote a positive evaluation of us do not look at other users to give a bad review is the focus of attention.

Regardless of what industry, even if you want to do a hammer business, have to pay attention to the integrity of the two words, because the consumer evaluation is too important, before we say that a dissatisfied consumer will affect 25 potential customers, the impact of today's likely to be 2,500 or even 25,000, as long as there is a mobile Internet has a review of the network, the consumer has more sovereignty. In this sense, digitalization solves the problem of information asymmetry. Not only that, digitization can also be bad businessmen behavior tracking, you just do out of the ordinary, you can track you through big data, limit your consumption, even plane tickets can not buy.

Second, consumers have more say

The economic foundation determines the superstructure, to put it more bluntly, who has money who says. In the sale relationship, the consumer is the Lord of the money, the business is to make money on the side of the business want to deal with customers will inevitably try to meet the requirements of customers in all sorts of ways. I found that there are still a lot of industries, many merchants in accordance with their own thinking business, totally indifferent to the feelings of customers. Customers in the purchase of home building materials products, because they are not familiar with do not understand, so there will be "a stroll" "two than" "three to buy" (Li Zhijiang, teacher of the "Customer Purchase Psychology and Behavior Analysis " course) three stages, the first time to look at the product of the customer can not be fixed, when leaving to find the clerk to ask for quotations, "this list can give me to go back to compare it?" In this regard, some stores will give, some stores will categorically refuse to worry about customers go out and compare prices. In fact, you give no matter, because different brands and products, the price is not comparable. Besides, you do not give the customer will also find a way to take this quotation with a cell phone secretly photographed to take away. So, I say, there is no secret in this era, instead of hiding the business, it is better to open up the information to the customer, the customer needs more right to know.

Just like we now go to the restaurant to eat, some restaurants will charge a fee for tea, some restaurants will charge a fee for the opening of the bottle of wine, there are movie theaters will not be able to bring food and drink into the cinema, of course, we know that places like Disney can not be brought into the food, you have to spend a sky-high price to eat in the inside of the ...... these things reasonable? Are these things reasonable? Can it be regulated? I said earlier, consumers need the right to know, that is, if you are informed of these provisions in advance, consumers can judge for themselves still want to consume, if you are informed in advance, you do not worry about the loss of customers, then he is reasonable compliance. If you do not inform in advance, until the consumer began to consume, you tell people this charge that can not, this time the customer has the right to follow their own understanding of the rights. So you see, in the end, it is the problem of information asymmetry.

Three, consumer voice from the fair market competition

Consumers have the right to speak this thing, is the inevitable trend of market competition and results. In the era of the mobile Internet, enterprises have no way to rely on information asymmetry to the market for, regardless of the enterprise internally or externally, need to create a frank and transparent communication environment, the only way to not be abandoned by consumers. The truly great companies have turned consumers into participants (Xiaomi Lai Wanqiang's book is called "Participants"), and cultivated consumers into fans.

The result of fair competition in the market is to let those who really stand in the consumer's point of view to think and act on the enterprise to win, so that those who are always thinking of their own profit, thinking of how to set consumers out of the game. However, there is another problem here, that is, a company really did the market monopoly position when the government to regulate, if not regulated will not be the enterprise is bent on doing whatever they want.

The digitalization does make the behavior of the business transparent, whether you are a conscientious businessman or a shopkeeper, by looking at the user reviews at a glance, but who is going to regulate these digital platforms? There are two issues here, one is the authenticity of the digitization and the other is the confidentiality of the digitization. As I wrote earlier, is it possible that a lot of the information on these digital platforms is itself fake; and secondly, is the digital platform qualified to collect user information or not, and after it has collected it, is there any possibility that this information will be resold and leaked?

Analyzing these things, the function of 3.15 to fight against counterfeiting will be weakened more and more, and 3.15 to guide consumer values, the discussion on digitalization and big data will be more and more. Sometimes, what we need is to think with a deeper perspective.