In order to protect the content creators, WeChat decided to open the "original statement" and "message" functions to all official WeChat accounts.
On the evening of February 6th, WeChat, the public account of 65438 official WeChat team, sent a notice saying:
From now on, the WeChat public platform will fully open the functions of "original statement" and "message". All official WeChat accounts can use this function to protect their original articles and present more high-quality original content to readers.
Specifically, the content that can be marked as "original" includes independently created articles and exclusively authorized content. In addition, the "original" label can also be applied to the creation of pictures and videos after obtaining the qualification of internal testing of original pictures or videos. On the contrary, plagiarized content, integrated content, quoted content, public content, non-exclusive authorized content, translated content, marketing content and content that violates laws and regulations cannot be marked as "original".
The WeChat team said that if the official WeChat account uses the "original" label in violation of regulations, the original ability of the first violation will be banned for 7 days, and the malicious confrontation with the platform will be banned for 15 days, and the handling can be increased according to the degree of malice.
In fact, the original declaration function of WeChat platform was launched as early as 20 15 1, but for more than two years, only public accounts of media types certified by WeChat can make original declarations on articles.
Previously, today's headlines, Tencent Penguin public platform, Sohu public platform, Baidu Baijiahao and other self-media platforms have also launched the "original statement" function, which is open to all content creators. On these platforms, content creators often only need to publish a certain number of original articles within a certain period of time to get the label of "original statement". After obtaining the "original statement" label, content creators can better defend their rights and have the opportunity to obtain subsidies and rewards from the platform.
Some analysts said that behind the collective efforts of various media platforms to create original protection, it means creating a copyright wall of high-quality content through the original protection mechanism, and acquiring new traffic resources by reconstructing new industry orders and rules to create a healthier platform ecology. Producers who lack high-quality content and try to enrich the content platform by carrying content will be at a disadvantage in the competition. For Tencent, it is the only way to improve the protection mechanism for content creators, create a better content ecology, and open original statements to all official WeChat accounts.
In the face of the rapid rise of today's headlines, a little information, Baidu Baijiahao and other media platforms, Tencent is increasing its investment in the content field.
On1October 8th this year, 165438, Lin Songtao, vice president of Tencent, said at the Tencent Global Partner Conference on 20 17:
Tencent's opening will be based on the continuous evolution of technology and humanities. In the future, we will focus on promoting the new technology open platform with AI as the core and the big content open platform with pan-content as the core.
He announced the official launch of Tencent's content open platform, which will be combined with tens of billions of traffic platforms such as WeChat, QQ, QQ space, browser, Express, Tencent News, Tencent Video, App Bao, live broadcast now, and national karaoke, and help content entrepreneurs achieve the goal of "one point access, whole network connection" with the help of Tencent AI's intelligent distribution ability.
At the same time, the "Billion" plan launched by Tencent will fully support content entrepreneurs in the fields of traffic and realization, investment incubation and offline base building with 65.438+0 billion traffic, 65.438+0 billion capital and 65.438+0 billion industrial resources.