In the new year, the catering industry has been focusing on the consumption pattern of single-item catering in its outlook on future catering trends. In fact, some catering people have begun to try the pilot of the single-store, there are restaurant chains are planning the development of single-store brand. So, how consumers view the consumption of single product categories of food and beverage, for this topic to do a questionnaire on the consumption of single product categories, I hope to bring some reference value to the dining friends.
In the context of fast-paced urban life, the frequency of consumers eating out (dining out) has increased, a person or two people every day to go down to the restaurant seems to be a bit of a luxury, the roadside noodle shop to deal with the past is a bit sorry for the day's hard work. Sometimes just to solve the simple needs of a dinner, but do not have the energy to go home and do it yourself. At this time, the advantages of single-category restaurants can be reflected.
Smaller and more sophisticated than larger and more complete
Consumers often choose a restaurant based on their memory of a particular dish or flavor. This view was shared by 94.7 percent of respondents.
That is to say, the vast majority of consumers go to a particular restaurant because they want to eat a particular dish. In this way, it seems that single-item restaurants have an advantage. This is because single-item restaurants leave a deeper impression on consumers because of their "focus".
Comparing single-item restaurants with general restaurants for the same products, 39.8% of consumers think that single-item restaurants are "more professional"; 37.6% think that single-item restaurants have "better flavors; 14.0% of consumers believe that there is "no need to make too many choices" when going to an a la carte restaurant.
Because of this, in the PK of "big and comprehensive" and "small and exquisite", "small and exquisite" is slightly better, 56.5% of consumers preferred small and exquisite single-item restaurants. The company's website is a great source of information on the restaurant industry, and it's a great place to start.
Of course, "big and comprehensive" restaurants can also do a good job by making a certain dish, combined with the menu, posters and other enhanced publicity, deepen the customer's impression, so that customers can remember a certain dish or a certain number of dishes, which is known as the creation of signature dishes.
Fast and specialized, both indispensable
If we look at the largest possible dining group from a single category restaurant, it is not difficult to find that saving time is the biggest attraction. According to the survey found that 47.3% of consumers believe that single-category restaurant is to save "ordering time"; 28.0% of consumers believe that it can save "waiting time"; another 19.4% of consumers believe that it can save "Waiting time".
After all, in this fast-paced society, time is money. "Fast" is one of the major attractions of the mono-category, but just "fast" is definitely not enough, and fast food is fast too. Good taste, rich in nutrients, the best decoration clean and stylish, so as to meet the needs of modern consumption.
That is to say, consumers choose to single category of reason is also in its "special". According to the survey, the main factors leading consumers to go to a single category of restaurant dining is first of all "authentic taste", accounting for 59.1%; followed by "quality of ingredients", accounting for 26.9%.
Because the focus, so more beautiful
Single category restaurant why will start in the recent attention, the past consumers to go to the restaurant dining is mostly out of the feast friends and guests needs, such as the pursuit of such dining needs is a sumptuous upscale, single category restaurant is not really suitable. But nowadays, the usual daily dining demand has increased greatly, the market prospects of the single category restaurant can not be underestimated. 67.7% of consumers have a negative attitude towards the idea that a restaurant offering only a single product will limit the choices and jeopardize the dining experience.
It is clear that the majority of consumers value the advantages of single-item restaurants.
95.7% of consumers agreed that "single-category restaurants are more specialized in their categories and the quality of their products is better"; 89.2% of consumers agreed that "single-category restaurants are faster and more convenient"; 91.3% of consumers recognized that "single-category restaurants have distinctive features"; 91.3% of consumers recognized that "single-category restaurants have distinctive features". 91.3% of consumers recognized the idea that "single-category features are distinctive and more attractive to consumers"; 97.8% of consumers believed that "single-category products have clear selling points and are easier for consumers to remember".
Combined, the advantages of single-category restaurants include more professional, higher quality, faster, save dining costs, distinctive features, easy to remember and so on. At the same time, the single category restaurant is easy to give consumers the impression of "single", in the face of the catering market, a wealth of choices, fierce competition, single category will face the embarrassment of a one-time business?
According to the survey, we found that 76.3% of consumers do not agree with the statement that "single product category is too single, it is more difficult to repeat patronage". A product to do fine to do thoroughly, the taste has been recognized by consumers, will naturally linger in the mind from time to time. That's why we talked about patronizing a restaurant because of one dish at the beginning of this article. This is the charm of focus.