In January 2018, a graduate student at Wuhan University of Technology suddenly committed suicide.

An investigation afterward found that he owed 50,000 yuan in 17 lending platforms*** before he was born, and he was so deep in debt that he couldn't extricate himself from the abyss, and finally took the road of no return.

In May 2019, the 27-year-old assistant lawyer of a law firm in Zhuhai burned charcoal in her room and killed herself, and the investigation afterward found that with a monthly salary of 3,000, she had actually overdrawn 870,000 yuan in online loans and credit cards.

This generation of young people didn't run into a war, but they did run into a debt crisis.

When a person falls into a debt crisis, then he can no longer plan for the future from a long-term perspective.

Many people find it strange that young people don't buy houses or cars, so how can they owe so much money?

First, let's look at a set of data, according to the central mom released the "payment operation in the first quarter of 2021" shows that the current total amount of credit overdue for more than half a year in the country has reached 89.2 billion, and half of the overdue people are the 90-year-olds.

Keep in mind that in 2011 this figure was only 8 billion dollars, more than a tenfold increase in just ten years.

And here's a more jaw-dropping statistic: according to Nielsen's Debt Situation of China's Young People report, the average debt of the post-90s is 127,000 yuan, with a debt-to-income ratio of 1,850%. Meaning that the total debt of the post-90s is 18.5 times their salary!

Extreme poverty , is becoming a distinguishing mark of this generation of young people.

What's worse than being poor is that they have empty pockets on one side; on the other side, they are consuming like crazy, and their loans are frequently overdue.

Behind all this lies four words: consumerism.

Pushing ordinary people into the abyss of consumerism was originally a common social phenomenon in capitalist countries, but now it's spreading like wildfire in our own country.

Resource-holding interest groups have gone to great lengths to create a three-step process of consumerism in order to get young people to overspend their futures in advance.

The first step is advertising brainwashing, consumerism is all about creating anxiety, using advertising to frantically stir up people's desire to enjoy themselves in a timely manner, and even tying consumerism to feelings of affection, love, and filial piety.

When a girl sells a bag on her birthday, the ads tell her that if your boyfriend doesn't buy you a bag, he doesn't love you.

A bag. The original function is to go out and load things, not much else.

But in the business ads, a bag represents the other side of whether you love you, with a very expensive bag you open the gap with your friends, you can afford to carry expensive bags so it is superior.

It's this emotional bonding that instills a whole lot of distorted consumerism, and ultimately puts people on the road to consumerism.

Not only the bag, but also lipstick, jewelry, sneakers, digital products and so on.

Every merchant advertises that their products are different and that you must have them.

A lot of people find it strange that people believe in all that SX talk.

You're being na?ve, as the old saying goes: "Three's a crowd.

False things, said more people, said for a long time, there will be people who believe it is true.

If all the friends around a girl have an expensive bag, then the girl will buy a bag even if she is poor.

No one wants to lag behind in human interaction, socializing and hierarchizing commodities, which is the advertising trap of consumerism.

The second step after advertising is to use big data to paint a picture.

This generation has been exposed to the Internet since childhood, and brushing short videos, chatting on WeChat, and shopping on Taobao have long been part of their lives.

In the process of using these software, big data has long been their life trajectory feel through.

All kinds of APP will dig deep into the user's consumption needs, and constantly push the goods they want.

Whether it's the circle of friends, short videos, or TV shows, or even listening to a song, you can't escape the push of ads everywhere you go.

This is the information cocoon of the Internet era, big data will only push you what they want you to see, you are like a silkworm trapped in the cocoon, never escape from the big data to draw a good cage for you.

And here's the final step in the consumer trap: Loans are easy

Loans were originally designed to be used by a small number of people in emergencies.

Note that the premise of the loan was for emergencies.

Formal institutions are extremely strict in their control of the loan business, and the average person you want to buy a bag to go to the bank to get a loan that is not possible.

But online lending is different, online lending does not require proof of employment, does not take into account whether you have the ability to repay, as long as a piece of ID, a cell phone number, the finger on the money on the bill.

The smart thing about online lending platforms is that even if you know that young people don't have the ability to repay, there are still families behind them, so they are comfortable lending their money out.

Their parents don't care about them anyway.

After the three steps of advertising brainwashing, big data tracking, and easy lending, these young people just dove headfirst into the trap of consumerism.

Japan has spawned a culture of compensated dating because of the proliferation of consumerism.

Japan's four major moneylenders continue to induce housewives and students to borrow money to spend, starting with white-collar workers and housewives who can't afford to pay back their loans and are forced to go for compensated dating, and then further extending to Japanese college students and high school students.

In 2015, a media outlet did a statistic that 13% of Japanese female students have had compensated sex.

Still, as I said earlier, when more and more people start to aid sex, the public's understanding of the change, at first we think it is a shameful behavior, but later they are slowly involved in the process, we began to think that it is just a helpless choice. The traditional sense of shame and morality is thus subverted.

I'm sure you've realized how horrible consumerism is.

If you are a young person who is not yet in debt, then don't touch online lending, delete all the lending software on your phone, and please stay away from online lending forever.

If you are already in debt, you should learn to save money from now on, and don't eat 20 dollars of fast food if you can eat 10 dollars of noodles.

Don't even think about taking a break after work, look for a part-time job, even if it's an hourly job, it's more useful than lying in bed and brushing up on your videos.

If you can't do it, ask your family for help, pay back all the money you owe as soon as possible, and get out of this abyss. Don't feel ashamed about it, you need to figure out if it's more important to save face for a moment or your future life.

If you're a parent with a child, try to understand your child's finances, and don't ever think that your child has been raised to be obedient and won't have problems.

Young people are more in debt now than you might think. A lot of people who are over 100,000 dollars in debt are good kids in the eyes of their parents.

Finally, remember one sentence: Borrow money for a moment, pay back the money crematorium. The first thing you need to do is to get out of the way and get out of the way of the people you are with.