Tencent live broadcasting has become the wind mouth of the six factors

1. live broadcasting track is emerging

The first thing is that the live broadcasting track is emerging, live broadcasting e-commerce has reached an annual growth rate of more than 300%, and Taobao live broadcasting in the last year's double eleven is to create a lot of results.

2. Have WeChat ecological 1.1 billion daily live flow

Watch point live is through the WeChat ecosystem to do the live broadcast, has 1.1 billion daily live, than Taobao daily live, jittering daily live, as well as the fast hand daily live are much higher, watch point live watch is convenient, do not have to download the APP, in WeChat terminal can realize a key to buy, a key to share, a key to forward, a key to sell goods.

Content owners can always be able to create live tasks, live plans can be shared to the WeChat group, watching without APP, WeChat small program instant interaction.

3. Tencent's live broadcasting is the most important factor in the wind mouth, or "private traffic + social fission"

Tencent's live broadcasting has a great impact on the private traffic, and it really makes the private traffic can be realized.

1> operation of private traffic is the most important thing is to give personality

2019, Taobao live gave birth to the "spoiled powder economy", Taobao anchors and users to form a close bond between the users can buy from the live broadcast of the quality assurance and the best price of the best good water. In the live broadcast room, the anchor and fans face to face real-time communication to establish a long-term trust between the two.

Tencent live also took the first step for the operation of the private domain - to give personality, in the live broadcast anchor can also interact with their own fans, such as lucky draws, coupons, etc., the live broadcast directly lead to add to their own WeChat, and gradually precipitated for their own private domain traffic.

2>Effectively reach fans, create a more efficient interactive closed loop

Previously, merchants or content owners who want to live on WeChat, need to rely on third-party tools, the operation process is cumbersome, the emergence of Tencent live can greatly shorten the operation chain, to create a more efficient interactive closed loop.

Content owners can preview the live broadcast in the public number - guide the user to subscribe to the live broadcast - remind the user before the start of the broadcast - guide the user into the live broadcast - the user to watch the live broadcast, and add the anchor WeChat in one click.

Content owners can also generate posters of their own live broadcasts and share them with friends and communities with one click, so as to do warm-ups in advance and maximize the reach of their fans.

3> Officially allowed to hang WeChat in the live room, social fission

Tencent live is allowed to guide the addition of personal micro-signal and fission WeChat group, which is not allowed by other platforms. The anchor can guide fans to add WeChat in the live broadcast, and gradually precipitated into their own private domain traffic.

4. WeChat's fifth space strategy

The emergence of Tencent live broadcasting has purified the circle of friends to a certain extent, making the transaction more standardized.

5. The battle of the wind under the 5G era

Live broadcast is a product of 4G, and the real realization of universal live broadcast may be in the 5G era, from the point of view of the market scale, the live broadcasting industry is still in a rising trend. According to the forecast of several organizations such as the Prospective Industry Research Institute, the market scale of China's live broadcast industry in 2019 may exceed 70 billion yuan, and the market scale is expected to exceed 100 billion by 2022. Coupled with the change in user consumption habits, live broadcasting is still on the rise.