Buick eConnect?3.0 car connectivity system mainly addresses the rigid needs of car owners and the ability to converge on the characteristics of consumer electronics products. First, it enhances the product capabilities of entertainment multimedia/location services, optimizes the human-machine interface, and increases the functionality and content of the car connectivity products, which significantly improves the practicality and better suits the user's needs of using the car; second, it improves the interactive interface, provides car owners with Secondly, improve the interactive interface, provide active services for car owners, increase the linkage interaction between the car and cell phone, synchronize the information of multiple platforms by opening up different accounts, and use the active service mode to guide the car owners and upgrade the cloud service to open up the cell phone account of the car.

Writing 丨AutoR SmartDrive?

Buick eConnect?3.0 car connectivity system in the end how?

Recently, Buick announced that the eConnect intelligent connected technology will be a large-scale upgrade, through the OTA remote upgrade method (Over-the-Air), Buick will push the eConnect?3.0 software service packages for its seven major vehicle lines.

And to a certain extent, it also reflects Buick's confidence in the system, which Buick says it, "SAIC-GM has taken the No. 1 market share in the car connectivity industry."

From the domestic introduction of the OnSar in-vehicle information service system in 2009 to today's announcement of the first large-scale OTA upgrade of the in-vehicle connectivity system for 17 vehicle lines under Buick, Chevrolet and Cadillac, SAIC-GM VehicleNet has already boasted the largest base of VehicleNet users in China.

Zhang Hai, senior manager of product experience and service operation of SAIC-GM Telematics, announced several sets of data at the sharing session:

SAIC-GM Telematics has configured more than 5.14 million vehicles;

Angelstar has provided services for more than 7.35 times;

Angelstar has active users for about more than 2.99 million vehicles;

An average daily frequency of interactions is more than 456,000 times.

Based on this, Buick launched the eConnect?1.0 car connect system in 2015 and the eConnect?2.0 car connect system in 2018.

Unlike the previous two systems, this time the Buick Telematics team conducted extensive market research before developing and designing eConnect?3.0.

This is something that traditional car brands should learn from.

According to the feedback on the use of eConnect?2.0, 63% of consumers were basically satisfied with the service, and 37% needed to improve it. Among them, most of the consumers thought that there were too few functions of eConnect, which accounted for 50%, the gap between eConnect and cell phone accounted for 14%, and the interface was old-fashioned and didn't conform to the habit of using the service, which accounted for 12%.

In terms of single function, 55% of consumers are accustomed to using entertainment media, and 30% of consumers have demand for location navigation.

From the market feedback, Buick eConnect?3.0 must enrich the functions of Telematics, change the previous interface UI design, and improve the practicality of entertainment and navigation.

In this regard, Buick puts forward two points on the eConnect?3.0 product design strategy:

First: to address the rigid needs of vehicle owners.

Secondly, it will be closer to the characteristics of consumer electronics.

Specifically, enhance the product capability of entertainment multimedia/location services, optimize the human-machine interaction interface, and increase the functions and contents of Telematics products, which significantly improve the practicality and better meet the needs of users;

Improve the interaction interface, provide active services for owners, increase the linkage interaction between the car and the cell phone, synchronize the information on multiple platforms by connecting the different accounts, and use the active service mode to guide the owners and upgrade the cloud service mode. service mode to guide car owners and upgrade cloud services to connect car phone accounts.

Based on the above two strategies, Buick eConnect?3.0 will be first upgraded at the end of December for the GL8 and Grandview models, and the next upgrades will include the Enclave, Enclave S, Grandview, Microblue 7 and Enclave models around mid-January 2021 or so.

Depending on the Buick model and the underlying architecture, this eConnect?3.0?OTA architecture upgrade program includes a one-to-one refresh and a one-to-many refresh.

The one-to-one refresh includes upgrades to nine vehicle- and cloud-based capabilities, including the in-car entertainment system, OnStar module, central gateway, instrumentation, and more, while the one-to-many refresh upgrades all electronic components.

It should be noted here that not all features can be felt by consumers as sizable changes after a single OTA upgrade, and in addition, for Buick eConnect intelligent connected technology will maintain the pace of updating multiple times a year, so that the car connected features and performance are constantly upgraded.

In the process of sharing, Smart Driver also focuses on experiencing the eConnect?3.0 car connectivity system, which is carried on Buick models.

First of all, the eConnect?3.0 homepage adopts a flat design style, with a new personalized homepage card, which can realize active interaction and customized interaction.

The active interaction card can judge the changes of the car scene through the ability of big data analysis of location, personal label, time, weather and other dimensions, and then actively provide the owner with "thousands of people, thousands of faces" service guidance.

It can be said that, on the one hand, the new card design increases the aesthetics of the new system, and on the other hand, it can proactively and quickly present the information to the user, which is more suitable for the interaction needs of driving scenarios.

What should be noted here is that this system is designed with three homepage scenes, which also include a map scene and an entertainment scene, which can be switched with one click through the homepage button in the menu bar, although I personally think that the content logic is rather complicated in the process of switching.

The next step is to take a look at the upgraded voice recognition capabilities of the eConnect?3.0 system, which has been selected from KUDA Xunfei to support on-screen typewriter functionality as well as the ability to quickly upgrade the recognition of content in accordance with current hotspots.

Support natural voice communication in the home page, map, entertainment multiple application scenarios, after a simple test to see, the system for multiple rounds of dialogue, dialogue interruption recognition is high, but in the custom voice wake-up scenarios, the system recognition rate will decline.

This is a significant improvement over the previous generation of voice systems in terms of recognition rate, accuracy, and response speed.

In terms of multimedia, CoolMusic and Koala serve as the source of music and radio stations for the eConnect?3.0 car connectivity system, which is said to provide 22 million+ music libraries and 100 million+ audiobooks, and supports the synchronization of App collection content from the cell phone to the car.

However, as a consumer, the eConnect?3.0 car connectivity system should either follow the previous NetEase Cloud Music or add new music apps on top of it, thus reducing unnecessary account bindings.

Overall, for Buick this eConnect?3.0 system upgrade changes are huge, the car interface, voice interaction, multimedia playback, intelligent service push and other aspects of the significant evolution, further increase the system's practicality and intelligent interactive experience.

At the same time, the system OTA upgrade interval has also changed from the previous two-year upgrade to once a year, or multiple times a year, which has the benefit of allowing users to get the experience of the latest system more quickly, and also allowing the Buick Telematics team to get the most direct feedback on its use.

Currently, independent brands, joint venture brands and Internet companies are making a lot of moves on Telematics, but the problems they are facing are also emerging. At this time, other car companies should be like Buick, refining the user's needs to solve the current problems users are concerned about.

With the continuous promotion of SAIC-GM's Telematics strategy, Buick's models have already fully completed the system layout from car to cloud, realizing 100% cloud interconnection, and building a foundation for the accelerated development of Telematics applications.

This article originated from the author of the automobile home car, does not represent the views of the automobile home position.