Many students want to know what e-commerce mainly study, the following is some relevant information is organized, I hope it can help students.
What are the main courses in e-commerce
The e-commerce program is divided into four main stages.
The first stage, introductory computer navigation, color psychology, introduction to new retail, merchandising, marketing plan writing and editing, program presentation, report production, web page graphic design, e-commerce platform store opening, decoration, product photography and video production, introduction to VR virtual design, career guidance class, career quality class.
Phase II, e-commerce multi-platform operation, practical training in commercial advertisement design, new media marketing, 3D scanning and printing, consumer psychology, creating professional customer service, search engine marketing, new retail store design, and analysis of big data marketing model.
Phase III, new retail logistics management, professional quality class, big data platform management and application, online advertising planning and design, personalized product production project management, VR scene realization, accounting fundamentals, brick-and-mortar store scene layout and operation, business etiquette and business negotiation, economic law.
The fourth stage, new retail operation comprehensive practical training, big data platform application practical training, new media promotion practical training.
With the rapid development of China's e-commerce industry, the field of e-commerce and the surrounding related industries have also generated a huge talent gap. So the employment prospects are still very good, the employment rate is almost as high as in more than 90%.
However, the contradiction between the growing demand for e-commerce and the lack of talent has largely constrained the further development of e-commerce enterprises. Both basic practical talents and managerial talents are in great demand. In the "Internet +" trend, many companies have to fight the "war for talent".
Some colleges and universities are trained in the following professional direction: e-commerce majors out of the direction of employment have a lot of e-government, international business, cross-border e-commerce, application technology, operations management, payment and settlement, big data finance, Internet finance, Internet marketing, Internet operations. So the corresponding employment direction is also different.