(NetEase vice president, NetEase Thunderfire game business group president Hu Zhipeng)
Digital culture industry prospect is clear "NetEase Fuxi" focus on technology empowerment
It is reported that the conference to "digital drive national innovation and life" as the theme, aiming to further promote the development of the country's cultural industry.
It is reported that this conference, with the theme of "Digital Drive National Innovation and Life", aims to further bring into play the power of digitization, drive the innovation and development of science and technology and cultural and creative industries, and provide a platform for collision of ideas, cross-border exchanges, and deepening of cooperation by bringing together domestic and foreign industrial resources and industry players in the field of cultural and creative. The conference invites Chengdu government guests, NetEase gurus, famous investors, outstanding cultural and creative enterprises and other representatives to attend, to become a real link between the upstream and downstream of the industry, and bring together cross-border innovation power of science and technology cultural and creative event.
At the conference, Hu Zhipeng said that the current total output value of the global cultural industry reached 2.2 trillion U.S. dollars, the market space is very broad, and the government has also increased investment in the digital culture and tourism industry, and introduced a large number of supportive policies. "We see that the whole industry is gradually combining from online to offline, and the development of new technologies such as 5G is gradually applied to the intelligent transformation and upgrading of various industries, so it is a good time to develop the digital culture industry."
According to the introduction, NetEase Fuxi was founded in 2017, is the top domestic organization focusing on the research and application of artificial intelligence in the game and pan-entertainment industry, and its research direction covers machine learning, animation production, natural language, virtual people, user profiling, AI computing platform, etc.. In recent years, NetEase Fuxi has responded to the policy call for cultural and tourism integration and digital reform, integrated its own advantages, introduced artificial intelligence, big data, AR/VR and other technologies, and launched a new intelligent cultural and tourism empowerment program that includes cultural and tourism virtual spokespersons, spatial intelligent interactions, and gamified themed tours.
(NetEase Fuxi)
"Five one" intelligent cultural tourism program debut to help the city to create a digital business card
Hu Zhipeng believes that the current cultural tourism industry needs to achieve the addition and retention of tourists through high-quality service and experience, NetEase Fuxi provides an immersive, gamified way to achieve the Digital science and technology to traditional cultural tourism empowerment. The program can be summarized as a system of "one person, one song, one opera, one street, one city".
The "one person" refers to the virtual spokesperson synthesis program, which applies image creation, animation synthesis, intelligent voice, multimodal recognition, animation migration, intelligent dialogue and other technologies to create a highly realistic, dynamic, question-and-answer virtual spokesperson image in a short period of time. Hu Zhipeng to Japan's "Kumamoto Bear" IP, for example, that the virtual spokesman can be digital IP visualization, personification, closer to the distance between consumers, will become in the next 5-10 years to become the "standard" of major enterprises. Netease Fuxi has already created a spokesman for McDonald's "happy sister", harvested a high degree of attention.
"A song" refers to an artificial intelligence solution for lyrics, music, arrangement and singing, allowing every hot to become a music creator. Hu Zhipeng also used the Internet hit "Chengdu" as an example, that music creation can also become an effective means of promoting the city's business card. In order to improve the production capacity of music, NetEase's "Tianyin" AI creation system can help people complete their work with a single click, lowering the threshold of music theory and production, and can also be created according to different themes and styles. NetEase's first AI single "Wake up" lyrics composition singing MV performance, is a very typical application case.
Hu Zhipeng shared an anecdote, "The first time many people watched a complete play was in a game." This is the embodiment of the "One Opera" program, which uses the world's leading motion capture technology to bring the art of opera into the popular online game "Against the Wall," allowing players to enjoy the charm of the national pastime in the virtual world. We also used the same way to bring the flavor of Guizhou's Thousand Houses Miaozhai online, boosting the search heat of the local tourism industry by eight times, and in the future will be extended to more local theater and folk culture.
Currently, the pedestrian street has become an important support for the cultural and tourism industry in major cities, but it is also faced with a single content, serious homogenization, cultural ambience, lack of expression and other pain points, many cities "technology + culture and tourism" is only focused on the big data and display screen, the enhancement of the visitor experience is limited. In this regard, Hu Zhipeng introduced the Netease Fuxi excavation of cultural elements, combined with scientific and technological empowerment of the results: in Hangzhou Silk City to provide a virtual spokesman, AI poetry and other services, combined with the theme and characteristics of the pedestrian street, to provide an immersive online under the travel interactive experience.
And "a city" is a collection of NetEase Fuxi's technical solutions, exploring the possibility of combining the "virtual city" with tourism, NetEase Fuxi develops the immersive virtual activity system "Yaotai "and has successfully realized the "Ten Scenes of West Lake" cloud tourism, and in the future will also try to cloud celebration, cloud exhibition, cloud creation, cloud conference, etc. In October 2020, the global academic conference DAI (InternationalConferenceonDevelopmentalAcademy) will be held in the city of West Lake. InternationalConferenceonDistributedArtificialIntelligence) is organized on the cloud for the first time with the help of "Yaotai".
The conference will be held in Chengdu, which is also a pioneer city in the exploration of "digital + culture and tourism", and is committed to the innovation of digital cultural and creative industries. At the meeting, NetEase Chengdu Digital Industry Base officially announced the opening of the park, Chengdu City will work with NetEase to promote industrial innovation, to create "the world's famous city of culture and innovation". Hu Zhipeng also emphasized that the combination of culture and digital industry imagination space is very wide, especially in the post epidemic period, the integration of culture and science and technology more and more attention, "NetEase as a domestic culture and digital industry and industry veterans, we are very willing to work with the Chengdu High-tech Zone to explore more possibilities."