Snail meal market is gradually developing, all kinds of enterprises have entered the game

--Early snail meal three giants rise

Snail meal brand although there are a lot of brands, but basically all around the soup base Do article, therefore, has always been a serious problem of homogenization of snail meal products. In the early snail meal brand, the old snail meal brand in Liuzhou represented by good cheer snail, screw king, hip snail will sell the best. Snail meal is originally a famous local snack in Liuzhou City, and the three brands of Good Happiness Snail, Snail King and Hip Snail Club are the old brand of snail meal in Liuzhou, with the most authentic flavor, as well as cheaper price, and good reputation in the market, with more loyal users.

Public data show that, before Li Ziqi and other new brands enter the market, in the snail powder TOP10 brands, good cheer snail, screw king, hip screw will occupy 88% of the market share of the entire industry, forming a "three-legged tripod" situation.

--Liziqi and other new players began to layout

With the increase in popularity, the market scale of snail powder is expanding, attracting more and more new players to grab the cake.In August 2019, Li Ziqi formally launched his own brand in the snail powder category. In Li Ziqi's Tmall flagship store, the current top seller is "Li Ziqi snail powder". According to the product profile, the snail powder 618 before the price of 39.7 yuan / 3 bags, monthly sales of 1.34 million pens, a rough estimate, only this one product monthly income of 53.198 million yuan.

In addition to Li Ziqi, Baijia, Self-heating pot, Liangpinpuzi, three squirrels and other casual food brands have also entered the field. 2020 November, Want Want Aiyo Q rice noodle series uploaded a cup of snail powder.

--Part of the enterprise cross-industry layout

Entering 2020, some enterprises began to cross-industry layout of the snail powder market.In July 2020, Wuling Automobile officially announced the launch of the Wuling Snail Powder, the limited edition is known as the Snail Powder of the On January 17, 2021, Guangxi Petroleum Branch of Sinopec held a conference to officially launch its own brand "easy sister snail powder". Sinopec said, easy sister snail powder will be on the shelves of nearly 30,000 easy convenience stores across the country, through self-management, origin direct mail and other modes of sale. 2021, April 6, PetroChina launched a new snail powder, and the simultaneous launch of its own brand "snail incense hospitality".

Industry insiders believe that the oil giants have cross-border layout of snail powder, not only to expand the layout of the non-oil business, but also to see the vast space and huge flow of the snail powder market. PetroChina and Sinopec have a large network of gas stations, and the convenience store business has great potential to expand revenue space by selling some popular and popular snacks.

--For more industry-related data, please refer to Analysis Report on Consumer Demand and Investment Strategy Planning in China's Casual Food Industry by Prospect Industry Research Institute.