In recent years, with the continuous improvement of people's living standards, the number of people traveling in China has increased year by year. According to the statistics of China Tourism Research Institute, the national tourism revenue during the May Day holiday in 2018 reached 87.16 billion yuan, an increase of 10.2% year-on-year. Among them, through the use of online websites and mobile apps, tourists from 270 cities nationwide reached 930 destinations at home and abroad***. Over the past five years, China's online tourism industry has been growing at a rapid pace, with sales growing at a compound annual growth rate of 39.8 percent.

Meanwhile, various types of tourism APPs are emerging in the tourism market, which are based on mobile communication technology and provide users with services of inquiring and booking all kinds of tourism products, which not only increase the special function of sharing tourism experience, but also facilitate merchants to accurately deal with the collected big data. At present, travel APPs with high popularity in the market mainly include sharing, tools, booking and tips. However, in terms of travel booking, the market is already saturated, and travel APPs should bring consumers a better travel experience.

A new type of travel APP has been developed and designed to help consumers customize their own travel routes and strategies.

Operation Mode and Main Functions of the New Type of Travel APP

The new type of travel APP is mainly divided into two parts in the system setup: one is the real-time map monitoring provided by the system automatically, which matches the user's selected tips or the tips designed by himself with the map, and the user can find the suitable travel routes according to the prompts directly in the process of traveling.

Travel tips and travel social forums are the main functions

Each guide is accompanied by discussion, evaluation and other functions, which can provide travel advice for potential travelers while users upload tips freely. In addition to the above two basic functions, there are three exclusive functions:

(1) Travel log service. Usually, people often need to spend a lot of energy and time to read certain long travel log tips, which invariably brings a reading burden to APP users. However, the travel log tips of new travel APPs enhance readability through their rich content forms, such as short videos, photos, positioning, time and even voice. These travel logs record interesting events and tips during the trip, and at the same time, users can choose whether the logs are open to the public or not according to their own situation to protect their privacy.

(2) Positioning services. For travelers, the safety of going out must be in the first place, many travel APP has GPS navigation and map guidance function, but limited to the circle of friends and the openness of other social platforms, the new travel APP can send travel information to the designated person at regular intervals to ensure safety.

(3) Exclusive welfare board, the new travel APP to establish a points membership system, active in the forum can be obtained points, at the same time, you can use the points for lucky draws, artificial customization, etc., and the higher the level, the more people see the strategy.