Question 1: What is precision marketing? Precision marketing

Precision marketing means that companies need more accurate, measurable and high return on investment marketing communications, and they need marketing that pays more attention to results and actions. communication plans, and an increasing focus on investment in direct sales communications.

What marketing model can be defined as precision marketing? Three basic elements are indispensable.

The first is precision: the more accurate the goal, the better the resource collection, the more effective the marketing can be, and the more effective it can be with half the effort. Secondly, clever promotion strategies and subtle penetration. The third is the collection and research of market intelligence.

Question 2: Why must companies do precision marketing? When competition on the Internet begins to become fierce, general online marketing can no longer meet the development needs of companies, and precision marketing is pushed to the forefront. The reason why companies need precision marketing is because precision marketing is more targeted and to the point, and can more efficiently capture target customers and reduce corporate operating costs.

What is precision marketing?

Precision marketing relies on modern information technology to establish a personalized customer communication service system based on precise positioning, ultimately achieving measurable, low-cost path to scalability. Compared with general online marketing, precision marketing pays more attention to accuracy, measurability and high return on investment.

Why do we need precision marketing?

Among so many online marketing methods, why do companies believe that precision marketing is better than other marketing methods? In other words, why do companies need to do precision marketing? Marketing? What are the advantages of Internet precision marketing?

1. Quantifiable. Traditional marketing positioning has limitations. Precision marketing that relies on modern information technology to accurately position the market can quantify marketing results, so it is more effective than ordinary online marketing;

2. Measurable and controllable. Traditional advertising communication costs are high, and it is impossible for companies to achieve rapid growth through low cost. Precision marketing relies on database technology, network communication technology and modern highly decentralized logistics to ensure long-term personalized communication with customers and enable The results are measurable and controllable, and the cost is lower;

3. Maintain interactive communication between the company and customers. The cost of developing new customers is higher than the cost of maintaining old customers. The systematic means provided by precision marketing can ensure long-term communication between enterprises and customers, thereby continuously meeting customer needs and increasing user stickiness;

4. Simplification process. Precision marketing relies on modern scientific and technological means to achieve efficient marketing, simplifying intermediate links, breaking away from traditional marketing modules, and greatly reducing marketing costs.

Which Internet precision marketing company is the best?

Seeing this, the demand for precision marketing by enterprises can be said to be obvious. The question now is, which company that does precision marketing is better and more professional? It is always difficult to choose an integrated network marketing company with good precision marketing methods. It is said that the public is right, and the mother-in-law is right. How to judge whether it is right or wrong? What a conundrum.

Now let’s not rush to judge which company is better in precision marketing. Let’s take a look at what functions a good precision marketing company needs to have.

1) Accurate market positioning

The basis of accuracy lies in segmentation. Market differentiation and positioning are a key part of modern marketing activities. Only by accurately segmenting the market can effective market, product and brand positioning be ensured. Enterprise positioning can only be segmented on the premise of market research and enterprise research. Otherwise, market segmentation will be a tree without roots and water without a source. Only by accurately distinguishing the market can effective market, product and brand positioning be ensured. .

People who own high-end cars are basically people with relatively high consumption; most people who want plastic surgery are women; people who want to buy milk powder are basically young mothers... In these platforms of targeted groups To achieve marketing and sales, precision online marketing is to achieve marketing purposes based on precise positioning and accurately target target customers for enterprises.

2) Accurate data mining and analysis

Through industry-leading accurate data mining and analysis technology, layer-by-layer filtering is used to identify real consumers and guide their information-seeking behavior. Enable them to browse merchant information before making purchases, and proactively communicate with merchants on the phone to form sales opportunities.

3) Comprehensive interactive communication system

From the word precision marketing, you can see that it does not use mass communication, it requires precision. This kind of communication probably takes the following forms: DM, EDM marketing, direct advertising, phone calls, text messages, online promotion, Weibo marketing, WeChat marketing, etc.

4) Monitor the effectiveness of advertising at all times and achieve visual management

Through technological advantages, we conduct consumer behavior analysis, media audience characteristics analysis, advertising quality tracking analysis, and industry development trend analysis. The professional and complex links are presented to corporate decision-makers in the most transparent, rigorous and practical evaluation method. Through the powerful and convenient advertising management platform, corporate decision-makers can adjust advertising bids, query advertising data, and return customer calls at any time without missing a beat. Any business opportunities.

5) Zero risk

The new assessment method breaks the traditional advertising display and click-based charging model; it is truly bound to customers to achieve a win-win cooperation model; it avoids inefficiency Advertising, the risk of inefficient advertising, making all costs transparent and effective.

Coincidentally, the precision marketing functions described above are all used by Ganzhou Souying Network... >>

Question 3: What is precision marketing? Osas's precise customer communication is by locking precise target customers, collecting customer information, etc., and disseminating the information to customers through integrated communication.

Question 4: What are the shortcomings of "precision marketing"? Precision marketing is based on big data and supported by modern information technology means to accurately position and establish a personalized customer communication service system to achieve the sustainability of the enterprise. development.

The shortcomings of precision marketing are:

Precision marketing requires large database support. In many cases, user data is difficult to mine and analyze in depth, and precise positioning is difficult.

Under current conditions, the push method of precision marketing is relatively crude, causing dissatisfaction among users. The advertising effect is relatively poor, and there is still a long way to go before it is truly accurate.

The current relationship between precision marketing and users It's just simple correlation, not precise marketing that deeply explores user needs.

Question 5: What are the requirements for precision marketing? Precision is valuable

Find the right place

Find the right people

Find the right people Method

Appropriate transaction process

Irresistible transaction proposition

Question 6: What are the main functions of precision marketing? Precision marketing means that companies need more precise, measurable and high return on investment marketing communications, need more result- and action-oriented marketing communication plans, and increasingly focus on investment in direct sales communication.

Question 7: What is big data precision marketing? Big data precision marketers use big data to locate your precise customers. For example, through the data provided by BAT, they select the customer groups suitable for you and place targeted advertisements. This marketing method maximizes the advertising benefits and is economical. Benefits increase and costs decrease.

Question 8: What is the essential difference between precision marketing and traditional marketing? The essence of traditional marketing is to use the market to understand customer needs and then produce the products they need. Characteristics of traditional marketing: 1. The service concept urgently needs to be improved, and the service system is incomplete. The idea of ??service is actually a kind of consciousness, a kind of responsibility, and an emotion. Cold products usually only have use value and price after the transaction is completed, but once the service idea penetrates into it, it will quickly become vivid. Since people's awareness, responsibility and emotion are permeated in the manufacturing, design and circulation process of products, the products themselves and the entire marketing process become full of service spirit. However, in the traditional service concept, many companies do not emphasize this at all, or even downplay this service idea. Therefore, their entire services are extremely weak, and the construction of their service systems is also incomplete. The emergence of this kind of service situation is actually very detrimental to the development of the enterprise, because the service idea will penetrate into every link of the three-dimensional service process, and will penetrate into every position and every execution in the process of providing services to customers. Go into the body. Now let's look at it, because the service concept is not in place and the inner core of the entire service system is not in place, this will affect the function of the entire service and the level of the service system. 2. The service process is long and the service effect is poor. In the service system included in the traditional marketing form, there are usually two aspects: on the one hand, the services provided by the manufacturing enterprise itself; on the other hand, the various services provided by it relying on the cooperation of channel dealers. These two services are finally transformed into reality and into real services that consumers can experience personally. They can only be completed well with the orderly cooperation of channel dealers. However, because the channels that many small and medium-sized enterprises rely on are too long, and in this too long channel, the situations of the various channel dealers that the enterprises encounter are different. Everyone has their own interests and a mechanism for benefit feedback. All are different. This determines that throughout the long route, there are different understandings of the service concept, different emphasis on the construction of the service system, and different means and methods used in the construction process of the service system. In this way, the service effects displayed in each circulation link are also different. Tracing the origin to production-oriented enterprises, the services they finally performed were relatively low in terms of comprehensive evaluation index. This situation is like a program in the "Happy Camp" column of Hunan Satellite TV. In this program, each participant in the group is separated by a baffle and wears headphones. The first guest speaks, performs actions, and performs according to the questions on the question board. The result of the final copy is very scary. , the first performer’s language and movements all changed. Such a program is called Happy Fax, but it can trigger many vivid revelations: the transformation of management copying and service copying. 3. Front-line services lack intensity and the overall service image is not eye-catching.

In the traditional marketing form of traditional enterprises, due to the lack of overall implementation of service ideas and the lack of necessary service regulations, there is usually a lack of professional front-line service personnel in the human resources system of their service systems. Even if there are such service personnel, they often do not regard it as an important position. Therefore, there is no systematic training for service personnel in such positions and the front-line service system formed by connecting these service positions. It is precisely for these reasons that they are manifested in the lack of characteristics, lack of intensity, and sometimes even perfunctory performance in specific services; how can such services have a glorious image? Therefore, the real problem is that the traditional service system may have invested a lot of time and energy as an enterprise or as an employee, but it often does not perform well in terms of results. What is the reason for this situation? ? The reason lies in the operating characteristics of traditional marketing itself and the systematic construction of our service system. In short, the traditional service system in traditional marketing, except for a few companies with a certain scale and a strong international business awareness, which has a certain level and a deeply rooted service system, most operating companies have not integrated this service system. The construction extends to the path of systematization, specialization and science, but does not truly lead to the competitive advantage of marketization.

Question 9: What exactly is big data precision marketing? 5 points According to the needs of customers, we can accurately locate the search habits of potential customers of the company and what the customer needs are, and then formulate practical plans to conduct precise marketing to potential customers. Where is our positioning? All need to be taken into consideration. With big data, we can know the interests and hobbies of customers, their spending power, and the age of our target customers. If we can get such data, we can improve conversions. , reduce input costs,

Question 10: What kind of sales behavior does precision marketing include? First of all, you have to understand the definition of precision marketing. What is precision marketing? Precision marketing is based on precise positioning and relies on modern information technology to establish a personalized customer communication service system to achieve measurable and low-cost expansion of the enterprise.

I understand that this should include three levels of content: 1) Precise positioning, which includes product positioning, market positioning, crowd positioning, price positioning, etc. I think at the very least, it should be accurate to the target group. Precise positioning, in other words, I need to have a very clear understanding of my sales targets, that is, I know who my target group is, what kind of content they like (content marketing), and what kind of media they like ( media habits), what kind of reading form you like, and when to read, etc. 2) low-cost information access; 3) measurable results; these two are based on precise positioning, using modern technical means to achieve low-cost information access to sales targets, and the results can be predicted. For example, using big data to conduct crowd analysis and drawing crowd portraits, through DSP advertising, we can directly find the target group and disseminate information; through click consumption, we can ensure that the cost of each investment can reach the spread rate I estimated in advance, etc.

The above, I hope it can help you~~