In the Internet+ era, corporate online marketing has been upgraded from simple media promotion to a core strategy. The specific manifestations are:

1. In the new retail era, corporate online marketing has been upgraded to a strategic perspective. The three-party integration of online and offline logistics and their complementary advantages are all aimed at improving user consumption upgrades and ultimately forming a new O2O business format. The future Internet environment will gradually become decentralized, and each enterprise's network platform will become the enterprise's Internet cloud platform, integrating core technologies such as big data, cloud computing, and blockchain to serve as a smart center for corporate marketing.

2. The essence of Internet+ is the deep integration of Internet platforms, Internet applications, Internet resources and traditional businesses. It is not a simple docking and addition of resources. An enterprise's online marketing is no longer simply defined as marketing enterprise products and services through online platforms, but through the three-dimensional integration of network ecological resources to provide data for the enterprise's overall strategy, marketing strategy, customer relations, public relations and other projects. Resources, intelligent analysis, technical operation and maintenance, etc.

Currently, many companies only position online marketing as a function of corporate marketing, equate online marketing with online promotion in a narrow sense, and equate e-commerce with online sales in a narrow sense. This deviation in concepts has led to companies’ misunderstandings. Failure to fully understand the value and importance of online marketing will ultimately affect the effectiveness of corporate online marketing.