The summer market research data of Tongcheng Tourism shows that parent-child tours and related study tours have contributed more than 40% to the entire summer tourism market, and have become the "first driving force" to drive the entire summer market. In terms of specific travel demand, parent-child leisure vacation and "tourism + education" are the main demand patterns. Among them, the popular consumption items of parent-child leisure and vacation mainly include theme parks and other attractions and venues (zoos, oceanariums, museums) suitable for parent-child play, etc., and "tourism+education" mainly refers to study tours and other products related to minors' education, which mainly include study tours and sightseeing organized in the form of itineraries and various types of parent-child summer camps with educational attributes. The "tourism + education" mainly refers to study tours and other products related to minors' education, including study tours and sightseeing organized in the form of itineraries and various kinds of educational summer camps.

Data from the report shows that the most popular theme parks for parents and children in the summer of 2017 include Chengdu Zoo, Shanghai Disneyland, Changzhou Drowning City Spring and Autumn Festival Paradise, Changlong Safari World, Suzhou Paradise, Changzhou China Dinosaur Park, and Shanghai Changfeng Ocean World. The most popular museum-type attractions are: China Naval Museum, Ningbo Science Exploration Center, Jianchuan Museum Colony, Guangzhou Sun Yat-sen Memorial Hall, Xiamen Museum of Science and Technology, Beijing Automobile Museum and so on.

Summer study tours and research travel, outbound study tours (or parent-child travel) of popular destinations are: Britain, the United States, France, Canada, Japan, Singapore, etc., the overall English-speaking countries are the most popular, per capita cost of about 10,000 yuan, some of the in-depth tours of the line cost from 20,000 yuan to 50,000 yuan, the line generally include visits to prestigious schools and sightseeing at famous local attractions, etc., some of the high-end lines also include a famous school visit and local sightseeing, etc., and some of the high-end lines also include a visit with the famous schools. Some of the high-end routes also include interaction with teachers and students from famous schools and friendship with local families, which are the most popular among middle-class families. The popular destinations for domestic study tours are mainly concentrated in Beijing, Shanghai, Guangzhou, Nanjing, Wuhan, Xi'an and other cities where famous schools are concentrated, with per capita spending of more than 3,000 yuan for mainstream tours and more than 5,000 yuan for high-end and in-depth tours.

This summer is the Ministry of Education and other 11 departments on the promotion of primary and secondary school students study tour opinions released after the first summer tourism season, study tours, study tours and other education + tourism attributes of the market segments with the supply and demand, the first-tier cities of the middle-class families are increasingly valued study tours and study tours for the importance of their children's education. The first-tier city middle-class families are increasingly emphasizing the importance of study tours and excursions for their children's education.