Box Horse Fresh Life is a new retail format for Alibaba to completely reconstruct the offline supermarket. Box horse is a supermarket, a restaurant and a vegetable market, but this description does not seem accurate.

Consumers can go to the store to buy, or they can place an order in Box Horse App. One of the biggest characteristics of box horse is fast delivery: within 3 kilometers near the store, it will be delivered to your door in 30 minutes.

201July 14, Alibaba Chairman Jack Ma, CEO Zhang Yong and others tasted freshly baked seafood in Boxma Xiansheng. "Box Ma Xiansheng" has been in low-key preparation in Ali for more than two years. With the visit of Ma Yun, Chairman of Alibaba's Board of Directors, this little-known Ali "son" was pushed into the spotlight and officially became a new member of Ali's "Zoo" after Tmall, Rookie and Ant Financial.

Price advantage:

Box horses also have certain advantages in price. According to the prices in the box horse fresh supermarket and online APP, the common vegetable chicken feathers, lettuce and leek in Shanghai only need 1.5 yuan/bag, while the water spinach, Chinese cabbage, Redmi amaranth, coriander, oil lettuce and chrysanthemum only need 2.5 yuan/bag, which is lower than the traditional vegetable market by more than 10%. These dishes weigh no less than 480 grams.

There is no intermediate link, and it is directly supplied from the vegetable bases in Chongming and Fengxian every day. The whole process of cold chain transportation, after fine packaging, is directly sold in the freezer of Boxma Xiansheng Supermarket, and the goods are destroyed before they are sold out that night.

The supplier is not charged a penny for the entrance fee, and the cost saved by the whole chain is directly subsidized to consumers, ensuring the sustainable operation mode of Box Horse under the condition of low profit.