Short video shows accelerated integration trend

Short video to help their hometown out of poverty, this wave of operation is very "slippery". Gan Youqin from Suyutang Village, Sanhai Town, Lingshan County, Qinzhou City, Guangxi Province, is known by the screen name "Qiaowu Jiumei". More than ten years ago, she is still a working farm girl, but since two years ago in her hometown to do a short food video, Gan Youqin has become a "net red". Doing e-commerce, promote employment, today's "coquettish nine sister" has more than 3.5 million fans of short-video V, each year for the hometown to bring nearly ten million yuan of revenue.

"Short video live" "short video e-commerce" "short video social" in recent years, short video shows accelerated convergence trend, "short video" mode for the "short video" model for the "short video", the "short video" model for the "short video" model for the "short video" model for the "short video" model for the "short video" model. The short video mode has created more possibilities for all walks of life.

Short video for e-commerce "with goods"

According to the report of the Prospective Industry Research Institute statistics show that in 2011, the fast hand on line to produce GIF marked the emergence of China's short video industry; and then the short video industry through the 2012-2015 growth period, the 2016-2017 outbreak period, and gradually stepped into the development and maturity period from 2018.In 2019, the short video industry began to show characteristics such as refined operation, stabilization of the competition pattern, and gradual maturation of the commercial realization model, marking that the industry has stepped into the second half of the mature development.

From the point of view of user scale, the bonus period of the short video industry has passed, and the growth rate of users has slowed down significantly.In June 2019, the user scale of China's short video industry amounted to 857 million people, an increase of 21.9% compared with that in July 2018.

The short video industry is now in the second half of its development.

Statistics on the user scale of China's short video industry in June 2018-2019

Data source: compiled by the Prospective Industry Research Institute

--In the future, where is the point of strength for the convergence of short videos?

First of all, multi-scene penetration will help short videos continue to enjoy the traffic dividend, and the future traffic increment of short videos will mainly come from lifestyle-related segmentation scenes such as traveling and fitness.

Secondly, short video will further innovate its profit model. In order to get more traffic cash means, short video can explore more integration mode.

Wang Xiaohong, deputy director of the China Network Video Research Center, believes that in the future, "short video" will become the norm, with the participation of multiple subjects, and cross-border integration will become more and more significant.

With the improvement of relevant policies and norms, big data, artificial intelligence, blockchain and other technologies will gradually be widely used, and the short video-based *** enjoyment **** creation will continue to cross-border, scenarios, synergistic, professional and other iterative evolution.

For more data sources and analysis, please refer to the "China Short Video Industry Market Outlook Forecast and Investment Strategy Planning Analysis Report" released by the Prospect Industry Research Institute, while the Prospect Industry Research Institute also provides solutions for industrial big data, industrial planning, industrial declaration, industrial park planning, and industrial investment attraction.