The main way of mobile demand-side platforms is by pinpointing the visitor population to? The main way of mobile demand-side platform is to use big data to break down an Internet user into multiple labels according to his interests and needs, which greatly improves the effectiveness and relevance of advertisement placement.

Mobile advertising is a kind of Internet advertising, which refers to the advertisements displayed when accessing mobile applications or mobile web pages through mobile devices (cell phones psp tablets, etc.), and the forms of advertisements include: picture text interstitial advertisements html5 links video gravity sensing advertisements and so on.