The sales scale of China's convenience store industry is increasing year by year, and the sales scale in 219 is 255.6 billion yuan

According to statistics, the sales scale of China's convenience store industry is increasing year by year from 215 to 219, and the growth rate is slowing down year by year. In 219, the sales scale of China's convenience store industry was 255.6 billion yuan, a year-on-year increase of 12.9%.

the number of convenience stores in China is increasing year by year, with 132, stores in 219

According to statistics, the number of convenience stores in China is increasing year by year from 215 to 219, with an average compound annual growth rate of 1%. In 219, the number of convenience stores in China was 132,, an increase of 8.2%.

the convenience store industry should optimize its management and operation from three aspects

-accelerate brand chain

The top three convenience store brands in Japan occupy 89% of the domestic market share, with the proportion of franchised stores exceeding 95%, while the market share of the top ten convenience stores in China is only 63%, with the proportion of franchised stores less than 5%. Therefore, there is a great space to realize the chain of domestic convenience store brands through franchising.

through brand chain, on the one hand, it can improve the scale advantage of the industry, and more importantly, it can enhance the visibility and recognition of some traditional mom-and-pop stores and grocery stores. At the same time, brand enterprises can directly export core competitiveness such as supply chain, logistics distribution and management skills, helping a single store to reduce costs and improve efficiency.

2) Promote the whole process of digitalization

At present, scanning code payment has been popularized in all convenience stores, and face-brushing and payment have also been applied in some stores, but this is only the initial stage of digitalization, and digitalization+intelligence should be a promising vision in the future. Including providing online smart shopping carts, quickly guiding consumers to find and capture the purchase target, and realizing the automatic dynamic replenishment of stores through smart shopping carts. Self-service cash registers should also be popularized to facilitate consumers to buy and knot themselves, and three-dimensional (wall) and flat (desktop) consumption scenes can also be enriched by VR, AR and holographic technology.

3) Refinement of category supply

The limitation of space scene determines that the SKU of convenience stores should not be big and complete, but should be small and refined. In the case of accurately grasping the basic category needs of users through big data analysis, convenience stores need to strengthen personalized self-customization, form stickiness to users with differentiated products, and improve the over-the-counter rate and occupancy rate of their own brands;

On the other hand, food collocation can be broken into parts, such as small portions of packaged hot meals, snacks, fruits, drinks, and a portion of rice in a fast-food box lunch can be equipped with a small number of dishes, so that consumers can diversify their early adopters and reduce consumption cost, thus enhancing consumption stickiness.

—— For more data sources and analysis, please refer to the Analysis Report on Market Foresight and Investment Strategic Planning of Convenience Store Industry in China by Forward-looking Industry Research Institute.