1. Internet operations work mainly do what

Internet product operations is mainly on the user community purposeful organization and management, increase user stickiness, user contribution and user loyalty, targeted user activities, increase user motivation and participation, with the need for marketing operations to carry out the activities of the program planning. Because of the need to be able to analyze product and market data as a basis to promote product improvement, always maintain a keen sense of the user.

And Internet product operation is the use of big data to optimize the experience of the user's basis, and then through the analysis of big data, the aim is to expand the user base. Through market research, collect user needs, and then determine the product features, develop product planning. The main thing is to understand user behavior and needs, and more accustomed to stand in the user's point of view to see the problem.

By understanding the needs or requirements of the users, the products they own are more inclined to face the consumers or users, so that the users like their own products more, to achieve a win-win result for both sides.

(1) Internet operations what professional extended reading:

Internet operations goals:

1, expanding the user base;

2, to improve user activity;

3, to improve the product experience;

4, to find a suitable profit model/increase revenue.

Network-Internet Product Operation

2. Internet Product Operation mainly involves what professional what requirements

Learn Internet technology is not necessarily in the local it more look at the specialized computer school

At present, learning computer is still quite good good employment, within the computer into a very large number of specialties such as Graphic design, UI design, Internet marketing, gaming, animation, are very good employment of professional Oh, choose your favorite professional

Have time to go to the computer school to look at the comparison of Ha more reliable

3. Internet operations exam exams what subjects

Currently there is no specialized for Internet operations of the professional, Internet operations need a lot of skills, such as data analysis, product operation, and the Internet operation of the Internet, the Internet operation of the Internet, the Internet operation of the Internet, the Internet operation of the Internet, the Internet operation of the Internet is a very important part of the Internet. The first thing you need to know is that you need to be able to analyze the data and make sure that the data is correct, and that the data is correct, and that the data is correct. And these can be obtained through the way is through the practice and social training combined.

4. want to learn Internet operations, the university specifically choose which major

Learn Internet technology is not necessarily in the local it more look at the specialized computer school

At present, learning computer is still quite good good on the professional, computer is divided into a lot of professions, such as graphic design, UI design, Internet marketing, gaming, animation, are very good employment of the profession Oh, choose your own!

You can go to the computer school to look at the contrast

5. What is the Internet operation

Internet operations need to user groups for the purpose of the organization and management, increase user stickiness, user contribution and user loyalty, targeted user activities, increase user motivation and participation, and with the market operation needs to carry out the activities of the program planning. The company's business is to provide the best possible service to its customers.

Because of the need to be able to analyze product and market data and use it as the basis for promoting product improvement, and always maintain a keen sense of user perception.

II. The work of Internet operations

1) analyze data and develop programs

According to the current shape of the product, the stage and the core data, to develop operational strategies.

2)Decompose targets and plan work

Split the operation strategy into targets, strive for and allocate internal and external resources, and develop specific work plans.

3) Fully implement, achieve the goal

According to the work plan to carry out specific operational means (copywriting, activities, event communication, user maintenance, etc.) to achieve the goal.

4) Respond to feedback, adjust strategy

Collect and analyze data and user feedback, assess the effectiveness of the current work, look for potential problems, needs, and put them into a new round of operations. Pull new is a guided process behavior, involving the process there is a conversion, so the core is the conversion rate, to focus on the data to continuously optimize and reduce the average user acquisition cost.

Pull new is the basic work of operation, the purpose of pulling new is to introduce fresh blood, such as the use of social media self-propagation, through the user's forwarding and sharing in order to achieve the brand dissemination and fan pull new.

The common means of pulling in new people are offline push, activity marketing, posting promotion, word-of-mouth communication and branding. The value of promotion and retention is self-evident, which can be achieved by increasing the user's stickiness to the product, improving the conversion rate of the traffic introduced by the promotion, as well as product-based content operation, and also attracting traffic and increasing the number of visits and users through the promotion cooperation of brands and channels.

However, it is worth mentioning that while it is important to adopt some operational mechanisms and strategies, it is essential to continuously improve the value of the product itself to meet the core needs of users in order to promote activity and retain customers.

6. What are the career paths for Internet Operators

① Content Operation / New Media Operation

Mainly through the production and consumption of content, to achieve the purpose of pulling new and conversion. Through social media to establish content channels, you need to be responsible for the number of content, the number of content interactions, the degree of content dissemination and other data.

What needs to be done:

Determine the positioning of the content;

Determine the distribution channels;

Determine how the content will be produced;

How it will be sustainable, and how it will lead to user interactions or distribution.

Suitable for what kind of college students to change careers:

Like quiet, like to write, love reading, like to contact new things;

② user operation

around the user new - retention - active - dissemination, to improve the user data, such as the number of users, the number of active users, the number of kol users, etc..

What needs to be done:

Determine the system construction of the user

Determine the operation and maintenance of the user, the conversion

Undertake the responsibility of user growth;

Obtain the user's value label through the means of operation

Build the user image library, label visualization

Definition of the user and hierarchical

Suitable for what kind of college students to change careers:

Love competition, like to share, willing to take on challenges;

③ Activity Operation

Regular activity planning, do a good job in a series of processes such as activity planning, resource confirmation, publicity and promotion, and evaluation of the effect, to ensure that the project is promoted and the implementation of the landing. Finally, do a good job of evaluating the effect.

What needs to be done:

Determine the marketing ideas and activity flow.

Determine the campaign tools and growth tools.

Take control of all aspects of copywriting and poster design and division of labor, and delegate tasks.

Channel cooperation and co-promotion to increase publicity exposure.

Project management: channel pull new, operation retention, sales conversion, review and summarize.

Data analysis: monitor and review the data of each link to facilitate optimization.

For what kind of college students to change careers:

Brain big, creative novelty, good at organizing and planning activities, like outreach and communication

7. What is the main work of the Internet company's product operation position is mainly recruiting what professional freshmen thank you

Product operation job responsibilities: including content construction, user maintenance, activity planning at three levels, to Manage product content and user careers. Product operation mainly contains three levels of positions: product operation specialist, product operation manager, product operation director.

Product operation job content:

Product development period - before the product is online: first of all, product operation to figure out the positioning of the product and the target users.

Product seeding period - product testing period: in this stage, the main purpose of product operation is to collect user behavior data and related issues feedback, and product planning to analyze and discuss product optimization.

Product growth period - product outbreak: product outbreak, activity planning is an essential part.

Product maturity: the stabilization period is significant for the product is a small version of the iterative update. Product operation should do a good job of product planning and the role of the bridge between users.

Product decline: this stage, the loss of users intensified, user activity is also a significant decline, revenue contribution has also dropped sharply. In terms of company strategy: technical support is reduced and new products start to be launched.

Product operation jobs recruitment professional requirements:

General product operation jobs recruitment of post personnel's specialties are: marketing, Internet-related professions, product design, design-related professions engaged in.

(7) Internet operations what professional extended reading:

Product operations job description:

1, bear the bridge between product design and operation, responsible for collecting and organizing the operation team's demand for the product, the organization to write the product requirements document.

2, collect the use of the product process issues and feedback, statistics and analysis of operational data, the formation of product operation and design of valuable documents.

3, based on the understanding of the user and the product, put forward the activity planning and operation of the program, and communicate with the product manager, technical engineers to confirm the demand, follow up the implementation.

4, regularly collect and analyze operation data, provide effective data support for product and operation strategy development, and propose effective response strategies and product demand analysis based on data.

5, through the product operation strategy to drive the improvement of the core indicators of the product, digging to help users grow and help users promote the development of programs to enhance the user's growth space.

6, packaging product features, writing packaging planning program and promotion channel analysis, develop effective product promotion plan .

8. Internet operator what employment direction

Through the study of this profession, you can engage in web front professional plum, web interface designers, website maintenance and management, website marketing engineers, etc., generally working in Beijing, Shanghai, Guangzhou, Shenzhen, Hefei and other e-commerce companies

9. Internet operation of this profession to study a few years before graduation

Different learning time is different, for junior high and high school students have full-time courses, professional skills + academic learning 2-3 years can get a junior college, college and bachelor's degree; also for adults to open the short-term skills upgrading class, according to their respective schedules, learning 4-6 months to learn. The school also recommends employment in related companies.