Internet product operation mainly carries out purposeful organization and management of user groups, increases user stickiness, user contribution and user loyalty, carries out user activities in a targeted manner, increases user motivation and participation, and cooperates with market operation needs to carry out activity program planning. Because of the need to be able to analyze product and market data as a basis for advancing product improvement, always maintain a keen sense of the user.

And Internet product operation is the use of big data to optimize the experience of the user's basis, and then through the analysis of big data, the aim is to expand the user base. Through market research, collect user needs, and then determine the product features, develop product planning. The main thing is to understand user behavior and needs, and more accustomed to stand in the user's point of view.

By understanding the user's needs or requirements, the product they have more inclined to the consumer or user-oriented, so that the user more like their own products, to achieve a win-win result for both sides.

The goals of Internet operation:

1, expand the user base;

2, increase user activity;

3, improve the product experience;

4, to find a suitable profit model/increase revenue.