There are tens of thousands of scenic areas in China, of which only two hundred or so are rated as 5A scenic areas, and each province and municipality has its own unique 5A scenic area, what are the most influential scenic areas in 2021? Their ranking situation to everyone publicized.
The Xinhua Travel Channel and Xinhua Rui Si launched the "5A Scenic Area Influence Monthly Ranking".
The first issue, the 5A scenic spot influence December 2020 ranking, creates a comprehensive assessment system for 5A scenic spots by collecting and quantifying data from 302 5A scenic spots nationwide on their tourism websites, official WeChat, microblogging, and jitterbugging on the three new media platforms, as well as public data on the Internet, such as news portals.
From the heat of the scenic spot, the three aspects of the scenic spot's new media communication power, the heat of public opinion, and the scenic spot's reputation are comprehensively analyzed, and the results of the monthly index are formed and released to reflect the comprehensive influence of each scenic spot.
Far ahead of the Forbidden City at the top of the monthly influence list
Unique natural scenery and rich cultural heritage, is to attract tourists "gold signboard", but also scenic spots continue to glow vitality of the core elements.
Data shows that in December 2020, the national 5A scenic area comprehensive influence TOP10 ranking:
The Palace Museum, Emei Mountain scenic area, Yuntai Mountain-Shennong Mountain-Qingtianhe Scenic Spot, Huangshan Mountain Scenic Spot, Wulingyuan-Tianmen Mountain Tourist Area, Taishan Scenic Spot, Altay Area Kanas Scenic Spot, Wuzhen Ancient Town Tourist Area, West Lake Scenic Spot, Laojun Mountain-Jiuguan Cave Tourist Area. Jiguan Cave tourist area.
The "net red" Forbidden City is 93.72 influence rating, topped the list, carrying the history and Chinese culture heavy "national brand attractions", by the people of the country's popularity.
"The list provides users with a reference for travel destinations, and one of the most important demands of travelers is to have content that can be shared on social media."
Zhong Li Na, vice president of Beijing Second Institute of Foreign Languages and China Culture and Tourism Big Data Research Institute, believes that 5A scenic spots at the top of the list are more likely to become destination considerations for tourists and stimulate the growth of tourism spending.
Popularity fire natural landscape-type scenic area heat
5A scenic area comprehensive influence evaluation dimension by the heat, new media communication power, reputation and other indicators of the comprehensive measurement composition. In the December 2020 heat ranking, the Forbidden City information amounted to 2435686, 600-year-old Forbidden City, once again become the focus of attention.
In addition, the Yuanmingyuan, West Lake Scenic Spot, Summer Palace, Qingchengshan-Dujiangyan tourist attractions, Mount Lushan, Mount Huangshan, Mount Emei, Jade Dragon Snow Mountain, Mount Tai and other landscape scenic areas of public opinion is hot, and in the context of the normalization of the epidemic prevention and control, the theme of recreation and culture has become a popular keyword for tourism.
Gap big new media communication power which is strong?
New media communication power rankings, 5A scenic spots have a large gap in the score, more than half of the scenic spots in microblogging, weibo, jitterbugging and other new media activity, communication content is rich, strong topic, netizen participation, interactivity is high. The top five new media communication power ratings of the Palace Museum, Yuntai Mountain-Shennong Mountain-Qingtian River Scenic Spot, Tongxiang Wuzhen Ancient Town Tourism Zone, Guangzhou Changlong Tourism Resort, and Emei Mountain Scenic Spot are all above 90 points.
The report analyzes that in the era of all-media, how to make good use of new media to release new kinetic energy and flexibly use a variety of means of communication will become a strong growth pole to enhance the communication power and influence of scenic area brands.
Strong "internal strength" 5A scenic spot reputation overall performance
In the Internet era, the tendency of network public opinion has become an important standard for measuring the brand reputation of 5A tourist attractions, and is also an important reference for brand management and service quality protection of scenic spots, which can accurately reflect the health of the public opinion ecology of each 5A tourist attraction. It can accurately reflect the health of the public opinion ecology of each 5A-level tourist attraction.
In the list, the reputation of 5A-level tourist attractions is generally high, among which, Wulingyuan-Tianmen Mountain Tourist Area in Zhangjiajie City, Tianyigaku-Moon Lake Scenic Spot in Ningbo City, and Sun Yat-sen's Hometown Tourist Area in Zhongshan City ranked the first place with the highest score of 5.0, and the possession of excellent ecological resources and increasingly improved supporting facilities have become an important factor in the acquisition of high reputation for the majority of the scenic spots.
"Gold cups and silver cups are not as good as tourists' word of mouth". Zeng Bowei, a professor at the School of Tourism of Beijing Union University, said that the list, in fact, is a tourist attractions in the minds of tourists in the word of mouth list, brand list, is the Internet era media feedback on the attitudes and opinions of tourists an effective practice. The list also provides a frame of reference for scenic spots: only by being tourist-oriented can they improve their influence and reputation.
According to the data on the list, Ningbo Fenghua Xikou-Tengtou Tourist Attractions temporarily ranked at the bottom of the list with a total influence rating of 52.64, which is in urgent need of strength in terms of public opinion heat and new media communication power.
"Through healthy competition to realize the overall improvement of the influence of 5A scenic spots, boosting the high-quality development of scenic spots. This is one of the important meanings of the list."
Zhong Li Na said the list not only provides visitors with intuitive and efficient decision-making reference, but also provides more data support for government management decisions, which will affect all parties in the tourism industry, such as scenic spot operators, tourists and the government.
(Data statistics time: 00:00 on December 1, 2020 - 24:00 on December 31, 2020)