Data analytics, as an important technology for digital transformation, allows companies to win more superior enterprise function results. Previously, enterprises often need to encounter failures before they can adjust their strategies, but now through data analytics enterprises can quickly gain insights to guide the development of enterprise functions and enhance competitiveness.

Big Data is the emergence of a large amount of dynamic and sustainable data, through the operation of new systems and new tools, as well as new models to continuously mine the value of the data itself, so as to be able to obtain insights into the core value of things.