First of all, public opinion monitoring: usually the public opinion monitoring system can monitor positive, neutral or negative information within 0.3 seconds, while Zongtong can monitor and find out within 0.27 seconds, but Zongtong doesn't sell the public opinion monitoring software, so if you want to cooperate with Zongtong, you can only buy their services.
Second, public opinion analysis: Actually, there is no standardized criteria for public opinion analysis. The Ministry of Human Resources and Social Affairs has authorized the People's Daily Online Public Opinion Monitoring Office to have training for public opinion analysts, and it issues a training certificate, not a professional qualification certificate, but it is a national standard. However, the market standard should be set by Zongtong News Agency, which has been in the mobile Internet era for many years, and Zongtong News Agency has been exploring the industry for many years, and even proposed a new industry standard of 29-minute principle for public opinion handling. But no matter what, the public opinion analysts of Zongtong News Agency are really very professional. They know media, law, human feelings, human nature, society and policies, and they can predict the direction of public opinion fermentation and give you constructive opinions.
Once again, the use of public opinion, many people always think that public opinion is equal to bad information, this is a big mistake, Zongtong News Agency has put forward the use of benign public opinion thinking, combined with the global economic situation, national policy planning, industry dynamics, and the daily hot search information, will give you some data analysis of the views of public opinion, and monthly public opinion big data analysis report to you, Zongtong News Agency itself is an all-media enterprise, experience in the use of public opinion is still very good. The company is an all-media enterprise, and is still very experienced in utilizing public opinion sentiment.
Fourth, public opinion crisis public relations, crisis public relations itself is a discipline, mobile Internet era, bad information such as viruses fission on the Internet, dealt with you are the winner, if not dealt with well, for the individual, this will jeopardize your own persona, and may even be cut off from their own good prospects, for example, cousin, Zhang Tielin, Fan Bingbing, etc., perhaps this is the reason that many entrepreneurs would like to Perhaps this is the reason why many entrepreneurs are willing to choose to keep a low profile. For enterprises, public opinion is effect, public opinion is life. There are too many such examples, such as Hongmao Pharmaceutical Liquor, Sanlu Milk Powder, Tianjin Quanjian, Tencent Lao Ganma's matter, etc. At the critical moment, how to respond and how to deal with the situation? At the critical moment, how to respond, how to deal with, how to dispel rumors, how to write a copy of the rumor, whether the netizens will pick your misspellings, etc., or how to do media relations, how to deal with the bad information, this is a technical job, then leave it to Zongtongxie.
In short, to do public opinion monitoring, analysis and treatment, crisis management, we must look for trusted enterprises, the industry competition is extremely fierce, Zongtongxie can stand out, certainly has his professional side, I hope the network is calm as water.