First product certification and audit procedures: the first consideration for the sale of products in Japan is the appearance of infringement, food hygiene and safety certification, product safety certification, etc., product appearance of infringement, the Japanese anime is very famous, a little inadvertent, then it is infringement, the lighter shelves warnings, the heavier directly hanging account number, all in Japan, product infringement! The problem is very important; Secondly, the Japanese station for the entrance of the product audit is very strict, the degree of strictness is very, very high, my previous company has done a kettle, the beginning of the sale of no problem, but not long, the product is issued to the Japanese Customs, this time the trouble began to come, the requirements of a variety of certified information, most of the certified information must be the local certification in Japan, the final result is that we must The final result is that these products must be removed from the shelves; other certification audit is okay, and not as serious as the food safety certification of this piece, but it is not simple, all the products have to be ready to certify the information in the Japanese station sales.

Second product differentiation advantage and quality advantage: sales in the Japanese station is not as good as in the European station, the product mass, appearance and so on are similar to the Japanese station, these do not work, the Japanese are very focused on the process issues, very detailed faults will be singled out, so the details of the product must be dealt with in the Japanese station, the quality of the product is not good in the Japanese station is basically not to be considered, do not think that the low price to attract traffic, in fact, the low price in the Japanese station is not a good idea! Attract to the flow, in fact, low price in the Japanese station does not work, the product in all aspects are relatively good, listing quality is also very good, then do not worry about no sales; differentiation advantage in the Japanese station is more obvious gap, such as some obvious characteristics, such as cable in Japan 1M line sales is not good, the price is very low are not good, on the contrary, 0.15cm line and 2M line sales to go to a very good, this is the difference, there are also such as the 1M line in Japan is not good, price very low are not good, instead, 0.15cm line and 2M line sales to go to a very good. Good, this is the difference, and for example, Japan play hand game people very much, play hand game people in the charging process, the regular straight line is not convenient to hold, so if it becomes a 90-degree elbow? Will it be better? These are the need to carefully analyze and observe to know.