With the rapid development of science and technology, the arrival of the era of big data information has led to the rapid rise of a series of online industries on the Internet, and also made enterprises see the activity of the Internet economy and the importance of online marketing. Enterprises have gradually changed their marketing strategy, from the offline promotion mode of "spreading the net widely" such as TV media and advertising media promotion to more accurate and efficient multi-channel online marketing and network promotion, and developed a brand-new user market, so an online integrated marketing mode-"network promotion" appeared. So how to do network promotion from scratch? Don't worry, Billy will teach you! First of all, enterprises need to be clear about their brand positioning and marketing purposes, and what to market. What results are expected? How long is the cycle? Understand the value of your products and have a basic understanding of them, so that your brand can quickly open the market. Only by customizing the marketing plan according to their own characteristics can we better publicize the corporate image and brand personality. Secondly, enterprises need to be clear about their target customers; Insight into the current situation of competitors and the market environment and policies of the industry; Evaluate and diagnose the current situation of their own network environment. Then I began to plan the network marketing promotion strategy, and chose the appropriate promotion strategy according to my actual situation: search engine promotion, news promotion, question and answer promotion, social platform promotion, encyclopedia promotion and paid promotion. We chose a suitable promotion platform according to the characteristics of our target customers. For example, if the target customers are women or the products are beauty products, platforms such as Little Red Book, Weibo and Douban can be given priority, and the launch of game products such as Post Bar, Tiger Pup, Bili Bili and TapTap can be considered. Adapting to the enterprise's own promotion strategy can bring twice the result with half the effort. After the scheme is determined, it is necessary to strengthen the execution ability of project personnel. The project team needs real-time communication and follow-up, daily data feedback, regular meetings, standardized project process system and professional data analysis forms. And adjust the scheme strategy in time according to the feedback data information, so that the network promotion can finally reach the project expectation. If enterprises want to improve efficiency and reduce costs, they can entrust the work of network marketing promotion to professional network promotion companies, such as Biyi Marketing, which has rich project experience in network integrated marketing and has served more than 1000 Internet marketing brand customers, including China Ping An, Vanke, VIVO and other well-known enterprises. If you are interested, you can go to official website to learn more!