Taobao Thousand People Thousand Faces is a new ranking algorithm proposed by Taobao in 2013. Relying on Taobao's big data and cloud computing capabilities, it is able to grab those babies whose characteristics match buyers' points of interest from subcategories and display them on the web pages browsed by target customers, thus helping sellers lock in the real potential buyers and realizing precise marketing.

What does Taobao Thousand faces mean?

Taobao Thousand People Thousand Faces is a new ranking algorithm proposed by Taobao in 2013.

Relying on Taobao's big data and cloud computing capabilities, it is able to grab those babies whose characteristics match buyers' points of interest from the subcategories and display them on the web pages that target customers browse, thus helping sellers lock in the real potential buyers and realize precision marketing.

Two, what are the labels of Thousands of People?

(1) crowd labeling: Taobao platform customers in the process of registration through the information left behind, as well as in the Taobao platform above the purchase and browsing traces of goods to form a unique personal label.

When customers find goods through the search will be based on these labels to determine the customer's preferences and recommend the corresponding goods. Merchants can find the buyer's gender, age, occupation, consumption level, hobbies, etc. in Business Intelligence.

(2) store labels: in the Taobao platform above the new store is a blank sheet of paper, nothing, there is no so-called store labels.

The formation of the store label is based on the store information we fill in when registering and commodity categories, commodity attributes, etc. to generalize the division, but also according to the visit to the store inside the crowd label and decide.

For example, if a store sells dresses, but the influx of customers has little or no labeling, it will not only reduce the conversion rate, but also directly lead to the labeling of the store is confusing.

So the categories in the store must be consistent to avoid category clutter.