On March 20, 2019, Bian Nong, president of Suning FMCG Group, and Zhuang Weiqiang, vice president of Dali Group, signed a strategic cooperation agreement for 2019, according to which the two sides will carry out in-depth cooperation in the areas of channel expansion, IP joint marketing, product customization, etc., with the goal of completing the sales target of 500 million in 2019.

It is understood that Suning currently has a variety of scientific and technological services such as big data, artificial intelligence, etc., through the output of intelligent retail CPU, the transformation of the supply chain has a power that can not be underestimated, and this cooperation with the Darley Group is a choice made in order to be able to better promote the refinement of the industry.

At present, the smooth rise of Suning small stores also makes Suning put the focus of this strategic cooperation on Suning small stores. According to data, at present, Suning small store covers 71 cities across the country, more than 20,000 communities serving more than 75 million users, and has become the traffic entrance of the entire Suning system, and in this cooperation, the two sides will make full use of the advantages of the offline Suning small store and the online Suning Supermarket, to create a new brand of breakfast "Meibeichen" better to meet the users' needs for quality and personalized breakfast, and to meet the users' needs for quality and personalized breakfast. To meet the user's demand for quality and personalized breakfast, in addition, Suning FMCG Group and Dali Group will also be through the integration of the two sides of the offline advertising resources in advance to lock the 2019 sales of 500 million target, then the next Suning and Dali Group details will be how, let's wait and see.