"I look at the company's financial results every quarter and I'm amazed at the speed of growth in China," said Lee McCabe, Alibaba's vice president of business development for North America, from his office in New York. Lee McCabe, Alibaba's vice president of business development for North America, said from his office in New York, "In the U.S., checks and credit cards are still the primary payment tools today, with online purchases accounting for a relatively small percentage. Chinese consumers, on the other hand, crossed the check stage and jumped right to online, with more than 80 percent of purchases and payments done on their cell phones."

Zhou Shanqing, economic and commercial counselor at the Chinese Consulate General in New York, said "new retail" initiated by Chinese e-commerce companies is rewriting the traditional business landscape.

Alibaba New York, located in midtown Manhattan, has more than 300 employees, mostly local. "Our mission is to introduce good North American brands to Tmall and to help these North American companies that want to enter China to learn the 'new retail' program." Lee McCabe describes. Steps are, first in the Tmall International store, familiar with China's online payment system, logistics and distribution systems, based on Ali big data to gradually understand Chinese consumers, to understand the Chinese market, mapping offline stores, explore omni-channel, and gradually realize the online and offline through the "new retail".

At present, there are more than 7,000 U.S. brands on Tmall, including large U.S. retailers such as Macy's and Nike, as well as small retailers such as Stadium?Goods. These U.S. companies are learning from the practice of "new retail" and are subtly improving their traditional business models.

Now Macy's China and Tmall International have set up a monthly working mechanism, combining big data, researching product selection and pricing, and working together to develop operational plans. Garbo, the No. 1 U.S. baby supplement brand, analyzes the consumption habits of Chinese customers based on Ali's feedback and makes adjustments to the formulas and flavors of 30% of its products.