Today's big data analytics platform performance indicators are divided into two categories:

One is the traffic performance indicators, traffic performance indicators are divided into:

Search engine recommendation;

Commodity intelligent recommendation (similar to Jingdong, Tmall's thousands of thousands of people);?

SMS SMS mass mailing system;

DSP advertising demand-side platform;

EDM email marketing?

There is also a category of digital marketing performance:

User behavior analysis

User attribute analysis (personality)

Funnel analysis (conversion funneling method)

Distribution analysis (geographic)

Click distribution heat map (applicable to the product page)

The above two categories of the big data analytics platform's performance indicators are indispensable, directly related to the lifeline of the enterprise. Through the traffic so as to bring the conversion, through big data analysis to find problems and solve the problem, in order to bring considerable income to the enterprise.