Nowadays, traditional retail is old, and "new retail" centered on user experience is coming. In the context of the upgrading of the consumer structure, through the use of new technologies, the integration of online and offline has become a major trend, and the concept of new retail is getting hotter and hotter, but its path and mode need to be explored.

"New retail" evolution path I: online and offline integration

The biggest change in the retail industry is reflected in the "communityization" of offline channels and the "mobilization" of online channels. The integration of online and offline is not only the urgent need of entity retail, but also the strong need of e-commerce enterprises.

New retail through intelligent technology, the fusion of online and offline resources, which changed the product to reach consumers in the hands of the efficiency and way. Driven by big data through the integration of online and offline, it improves the quality and efficiency of supply and promotes consumer growth. New retailing reduces consumer costs in disguise, improves the consumer environment and increases consumer expectations through the same price online and offline. This is conducive to tapping potential consumer demand, thus expanding the total consumer demand in the market.

The combination of online and offline of new retail benefits from the support of Internet technology. Relying on big data and cloud computing, the new retail model can more accurately identify user needs, realize personalized service and enhance user experience than traditional retail. The popularization and application of Internet technology provides space for retail innovation. Without technology, many innovative retail models, scenarios, and experiences have no way to be realized.

In the retail field, we are driven by a new round of technological revolution, many new technologies are the first to be applied in the retail field, the retail field is the most active field of innovation, the rapid development of artificial intelligence is bound to also be the first to be applied in the field of retail, which will promote the emergence of unmanned retail, unmanned convenience store model.

New retail evolution path II: retail + experiential consumption

Traditional retail is a business model centered on corporate efficiency, while "new retail" pays more attention to user experience. Most of the brick-and-mortar retailers have opted for the retail+experiential consumption approach in the evolution path of "new retail".

Relative to traditional e-commerce, new retail is more focused on consumer experience, and relying on the integration of online and offline platforms is more complete, more high-quality and more accurate information on big data, and can better grasp the needs of consumers and consumer trends.

The role of new retail is not only to reduce costs, but also to improve consumer recognition and satisfaction. For example, the development of "unmanned stores" "unmanned retail", if you think that this is only to reduce costs, I am afraid it is wrong. It must be because "unmanned stores" can provide consumers with better and more services. For example, they can really stay open 24 hours a day, and they have a full range of goods and services. Therefore, the retail revolution is not only to reduce costs, but more importantly to bring more value to consumers and more satisfaction.

New retail "evolution path three: retail + industrial ecological chain

The user experience as the center of the "new retail", more attention to people, but also more understanding of the operation of people. Merchants focus on building a platform to create a healthy ecological chain for the entire industry, and pursue organizational and management synergies.

Currently, new technologies and new business models continue to penetrate all industries, increasingly showing a pattern of integrated development and collaborative innovation in production, distribution and consumption. New retail is not a retail link, but a process of industry chain and value chain reconfiguration, factor reconfiguration, and the process of reconfiguring factor resources with the consumer as the core, thus forming a new ecology. In the future, the industrial chain and value chain will be more consumer-centered.

Internet era retail industry is not like before just focusing on their own development, but focus on the synergy of upstream and downstream enterprises, many retail enterprises from the original retail to retail + financial transformation, through the integration of the supply chain upstream and downstream, including the relevant interest groups, to the cross-border fusion *** birth stage. This overlap has a great effect on promoting flow efficiency and reducing flow costs.

The new retail format is an innovation and will bring more innovations. After new retail digitally transforms the entire retail industry chain, it will provide the basis for improving industry-wide efficiency and promoting industrial innovation.

At this stage, it's hard to tell who is the most successful path for the evolution of "new retail". But the forward-thinking entrepreneurs, everyone is from the technical innovation, service innovation, model innovation and other aspects of the verification of their own "new retail" road.