Small red book "community + e-commerce" mode of operation has been successful, small red book as an e-commerce platform is also a sharing and communication platform, the user to share notes can be directly for the merchant to bring sales, this form has been accepted by most enterprises, especially in the clothing, beauty, home, food and other industries, small red book promotion is already a must-have promotion method.

One, Xiaohongshu grass notes

The simplest way to promote Xiaohongshu is grass notes, users consume a product in Xiaohongshu to check out the consumer experience of other users, evaluation of the good on the buy, logical.

Second, the star KOL recommended

With the help of the star effect and people to follow, so that the brand or product in a short period of time to focus on the outbreak; in-depth seeding, use of skills, buy links to share as the premise of the drive to eat, wear and play to buy. Formation of "creative production, star recommendation, KOL grass, lead to purchase" marketing closed loop.

Three, net red linked topic marketing

KOL net red and business Xiaohongshu number, vegetarian notes linked topic marketing, keywords screen Xiaohongshu promotion, is the current Xiaohongshu promotion of the scale of the operation method.

1, initiating the topic: relying on big data analysis, target population portrait, peer competitor word data to conceptualize the topic.

2, Netflix hype: from a Netflix to dozens of Netflix together amenable, to attract all kinds of KOL to form a specific UGC atmosphere.

The dissemination route: internal closed loop, the central netroots as the main, the tail red man as a supplement, the formation of "social + e-commerce" closed loop; external radiation, search engine keyword coverage, social media.

3, fan interaction: synchronized launch of interactive fan activities, with the power of fans to generate marketing fission.

Fan likes, comments, echoing the business promotion.

4, popular recommendation: master the small red book platform content recommendation mechanism, internal and external means of combination, so that the effect of immediate results.

Recommended skills: internal skills: keyword accurate access; screening high-quality weight account. External skills: through external channels to enhance the number of comments praise Tibetan.

5, purchase: small red book promotion notes / video soft implantation of goods purchase link, enhance the purchase rate.

Sales conversion: notes interspersed with user recommendations and welfare club commodity recommendations to improve product exposure, increase orders

Small red book promotion four, network reddit store evaluation

Shop evaluation is a real experience of publicity in short video promotion is a very good form, the advantage of the reddit effect that is planted grass, but also borrowed reddit traffic. The disadvantage is the need for the red man field experience, the cost is higher.

Small red book promotion is currently the mainstream form of promotion as above, Warp brand planning and marketing consultants suggest that according to the characteristics of their own products and publicity needs to develop a small red book promotion program, small red book promotion is also a kind of word-of-mouth promotion, do not recommend hasty, the need to slowly accumulate, the quantitative change produces qualitative change.

Want to have good results or need to find a professional company, the overall experience will be a lot better