E-commerce operation is the core of the second category of e-commerce, so e-commerce operation for the second category of e-commerce is an indispensable talent. Coupled with the continued expansion of the e-commerce market, the industry still has a large talent gap for e-commerce operations. Then newcomers to learn the second category of e-commerce should master what ability?

Insight, pre-judge the prospects for market development, accurately grasp the laws of the market

Logical ability, rapid and orderly planning program

Communication ability, mobilize the team to cooperate with the implementation of the plan

4 core skills of the operation.

Data, supporting tools, e-commerce rules, page visualization.

First, data.

Doing the second type of e-commerce, in fact, is doing data.

Can not have anyone to teach operations, but you have to know how to collect and analyze the data, a long time to precipitate a large amount of data, to analyze and understand the search, understand the laws of the market. To understand why a product can burst, how to burst, burst the process of what state. To observe how the entire market is distributed, how they are formed and so on.

The market is changing rapidly, a good operation is to make plans for implementation.

Second, auxiliary tools.

Working to do a good job must be the first tool.

Auxiliary tools that allow an operation to quickly get more data, do more things, make more operations more detailed and perfect.

Two types of e-commerce to today, as long as you make good use of big data tools, good at big data analysis, in fact, a lot of what you want to know, and even you think you can not know, you can know. For example, big data intelligence DtaEye-EDX analysis has information on major infomercials.

When you have enough tools at hand, and you're familiar with the tools, you can do it: data management.

Datamining your team and giving them clear data metrics. Data-based management of links, data-based management of profit and loss.

Third, e-commerce rules.

Because there are so many platforms where you can put infomercials second class e-commerce, the word e-commerce rules is, in fact, very heterogeneous.

Understanding the rules of the major platforms can go smoother and step on fewer pits. You can even pinpoint the target group for placement.

Fourth, the page visual effect.

The second type of e-commerce is mainly placed in the major social media platforms, so the subjective consciousness of the user does not have the need to shop, you need to use the visual effect of the page to attract the user to click, and then transformed into the behavior of the order. Page effect is not beautiful enough, the natural click rate will not be high, click rate is not good subsequent conversion rate of the effect will not be good.